Head of Content - sune

The Opportunity Reporting to the Founder of sune and General Manager of Live Shop Venture LLC, our Head of Content will work extremely close with Qurate Retail Group’s Senior Leaders and outside partners. In this role you will be responsible for the strategic development and execution of video/content for our new platform experience and evangelizing the importance of content in driving business results. The Head of Content will create, produce, and help brands/sellers produce relevant, authentic, and emotional stories that strengthen customers’ love and relationship with our new business and deliver $1B in annual revenue within the next 3 to 5 years. You will be specifically accountable for translating customer and business strategy into talent and content executions. You will build and lead a key start-up and scale the content team and our production operations; being strategic to select high-performance talent with fast-self-starter drive and collaborative spirit who will further help build the culture of the team. This role will support all aspects of content development, host/talent acquisition and seller/brand training for our MVP environment. Build live host success toolkit which will identify key attributes that are key to success for live host talent and help to build the “toolkit” to set up new host talent including training, key ‘winning’ best practices. You also may well help to build many key insights that are transferable into the tech platform to help “live-action” direct the live host via known attributes that help build sales growth ‘live’ on show on the platform. Who We Are As Qurate Retail Group’s newest business unit, vCommerce Ventures (vCV) is designed to accelerate our innovation in livestream commerce. Within vCV, Live Shop Ventures is building a next generation shopping platform and company that we believe can revolutionize the livestream shopping space. This standalone NY-based “start-up” enjoys the autonomy to imagine, incubate and scale a new vCommerce business model with the backing, resources, and expertise of Qurate Retail Group. Our new app and platform, sune, launched in March of this year and is now available for download. We are still in beta, but have been highlighted by the NYTimes, Fortune, WWD, among others as one of the companies to watch in defining the future of video commerce. We are working to redefine how consumers shop by creating the most entertaining “live” shoppable moments. If you are innovative, soulful, and passionate with a sincere interest in changing and improving the human shopping experience, join us. Your Impact Create Content Strategy & Drive Execution Develop a content strategy to test different storytelling formats to grow audience and engagement (host led, brand led, dual hosted, etc.) Partner with Merchandising, Marketing, Product Tech to create content ideas and new executions that innovate digital “live-selling” and result in highly entertaining and commercial outcomes Define the production and creative process for this new business and platform Understand current marketing and merchandising strategies to act as a lever for new content ideas Leverage consumer insights, market trends, and culture to inform content ideas In partnership with the leadership team and outside partners, identify new innovative technologies that help us launch new types of connect and/or experiences Establish and report on KPIs that help inform Sr leadership about the success of each piece of content/live stream. Define the success measures of new shows/hosts/brands vs. established shows/hosts/brands Identify & Develop Host Talent Lead and build a team that can identify the right talent/host for this new platform and our target audience/customer Leverage your experience and the internal expertise of QVC, develop the training curriculum and plan for onboarding new talent and ensuring they develop into highly productive and engaging sellers Ensure talent is on brand and consistent with voice, tone, and style Provide guidance and strategy for how the talent will use their voice on other platforms (social, media, etc). to further their impact in our business Build a “best practice” community of live hosts to enable real-time sharing to creating new insights, techniques, and engagement, and sales strategies as well as follow-along posts or notifications to customers Develop a practice and process for helping brand/sellers to identify potential talent partners for the “live streams” Develop & Support Brand/Seller Content Leverage your experience and the internal expertise of QVC to develop the training programs that guide how brands/sellers develop highly entertaining, productive and engaging livestreams. Working with the Commercial lead, ensure that new brands meet our standards of high quality and entertaining content creation capabilities. Working with the product/tech team, help identify the key metrics and real-time reporting capabilities that will improve Brand/Seller performance. Establish practices and metrics for determining when a seller should be elevated (given more focus) or offboarded based on content metrics (e.g. views, engagement, shares, etc.) Operational Accountabilities Help define, develop, and build the standard operating practices and procedures for all aspects of content and talent workflow and operational structure Partner across operations, tech, merchandising, and marketing to understand learn how content executions are performing to daily and weekly goals and outcomes and include the collaboration of the other leaders and teams for a seamless and fast-moving business operations process Help onboard and orient new team members and internal/external partners as we begin to operationalize the business and stand up our own product and technical teams to ensure the resources necessary to deliver the agreed to market share & customer growth goals. What You Bring Bachelor’s degree in business, Design, Photography/Film/Art, or another related field. Master’s Degree preferred. 10 years’ experience in business development / leadership. Emphasis on brand building/leadership 5 years’ experience managing teams and interacting with senior level executive (C-Suite) Hard-wired insatiable focus on the customer mind-set and the emotional and literal act creating entertainment and engagement in the shopping experience on the platform. Be in an iterative ways of working to enable continuous improvements and innovations in the process Proven creative content and production experience with a track record of creating compelling content across a range of media Passion to challenge the status quo and find new solutions and drive out of the box ideas – loves and embraces change Strong strategic thinking and leadership. Believes in a non-hierarchical culture of collaboration, transparency, safety, and trust Not afraid to “roll up the sleeves” and seeks to go outside comfort zone to learn – pushes teams to do the same. Experimental mindset to drive innovation Well-developed interpersonal skills working with cross-functional partners and senior levels of management Proven knowledge of standard concepts, practices, and procedures within the ecommerce & video commerce space Possesses strong results orientation, bias to action, and high energy personality Curiosity mentality with a focus on identify opportunities to drive enhanced business value; ability to self-direct; entrepreneurial vision Demonstrated leadership in driving engagement, diversity, equity and inclusion in the development of their teams Candidates looking for an exciting start-up environment and growth opportunities with significant earning potential - based on the success of the new organization - this is the company for you! Our compensation package is a competitive combination of base salary, short-term annual bonus, long-term cash-based incentives and a Founder’s Bonus for initial team members. Base salary for this role ranges from $185,000-$200,000 plus the strong annual and long-term variable incentives noted. Salary ranges are general guideline only, and actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, experience and geographic location as well as business and market conditions. This compensation package provides significant rewards to the candidate over-time based on company performance and personal success. At Qurate Retail Group, salary is just one component of a comprehensive Total Rewards package that includes a robust benefits package (inclusive of health & welfare), 401K match, tuition reimbursement and company discounts — plus an amazing culture! #LI-NM1 #LI-Hybrid Join us as we enrich life’s everyday moments – including yours. Apply today! If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, fashion, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate flexible working options, our Qurated community, where intentional connections matter and a company committed to diversity, equity and inclusion, you’ll be amazed at what’s available for our team members! We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with Qurate Retail Group means friendly teams, ambitious projects and fast-moving careers! For Qurate Retail Group, our focus on diversity, equity and inclusion is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, Qurate Retail Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qurateretail.com for assistance. Click Apply and log in with your existing account or create an account. This will allow you to check the status of your application at any time and receive the most up to date communications from our Talent Acquisition team. Join Our Team! Qurate Retail Group is a family of six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. We’re an inspired and diverse team that comes together to combine shopping and entertainment to curate products, experiences, conversations and communities for millions of highly discerning shoppers. It’s a fun, fast-paced world, and what really sets us apart is our culture and talent experience. When you’re part of Qurate Retail Group, you’ll be working for one or with many of our consumer brands and joining a 20,000 global team (U.S., U.K., Germany, Japan, Italy & Poland), committed to diversity, equity and inclusion, where you can be authentic, bring fun and energy to your workday, and make an impact. Join us as we embrace the future, drive progress, and work together to enrich life’s everyday moments – it’s our path forward!

Salary : $1 - $185,000