What are the responsibilities and job description for the Retail Marketing Manager position at Lithia & Driveway?
Dealership
L0021 LAD Advertising
Manager, Retail Marketing Operations (RMO)
At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.
We’re hiring a Manager, Retail Marketing Operations (RMO) to act as a strategic partner to dealership leaders across South Florida, Tennessee and Georgia. This isn’t a behind-the-scenes role—you’ll be in the business, shaping strategy, influencing outcomes, and directly impacting performance across up to 25 stores.
If you’re equal parts strategist, operator, and data-driven storyteller, this is where you make your mark.
Location: South Florida, Tennessee & Georgia, must reside within region
Travel: Up to 45%
What You'll Do
The full salary range for this position is $80,000–$125,000 annually plus bonus potential. The anticipated starting pay is $80,000–$110,000, based on skills, experience, and internal equity. Final compensation is determined through the interview process in alignment with applicable pay transparency laws.
We offer a comprehensive benefits package designed to support you and your family, including:
High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
L0021 LAD Advertising
Manager, Retail Marketing Operations (RMO)
At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential.
We’re hiring a Manager, Retail Marketing Operations (RMO) to act as a strategic partner to dealership leaders across South Florida, Tennessee and Georgia. This isn’t a behind-the-scenes role—you’ll be in the business, shaping strategy, influencing outcomes, and directly impacting performance across up to 25 stores.
If you’re equal parts strategist, operator, and data-driven storyteller, this is where you make your mark.
Location: South Florida, Tennessee & Georgia, must reside within region
Travel: Up to 45%
What You'll Do
- Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
- Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
- Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
- Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
- Execute campaigns: Oversee content and campaigns that drive engagement and performance
- Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
- Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders
- Experience in automotive marketing, dealership operations, or multi-location retail marketing
- Strong understanding of performance marketing, customer lifecycle, and retention strategies
- Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
- Confidence working directly with leadership and influencing decisions
The full salary range for this position is $80,000–$125,000 annually plus bonus potential. The anticipated starting pay is $80,000–$110,000, based on skills, experience, and internal equity. Final compensation is determined through the interview process in alignment with applicable pay transparency laws.
We offer a comprehensive benefits package designed to support you and your family, including:
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary : $80,000 - $125,000