What are the responsibilities and job description for the Digital Engagement Coordinator position at Lifebanc?
Are you ready to save a life?
Do you want to be the person that makes the miracle of organ donation a reality? Do you want to turn tragedy into hope and healing? This is what we do every single day and we think you have what it takes.
Join a team that combines the fulfillment of an amazing mission with incredible benefits. This is not just another job or listing on your resume. Simply put, this job will change you, just like organ, eye and tissue donation and transplantation changes the lives of donor families and recipients.
Every day, the Lifebanc team gets the opportunity to change lives forever. Become a part of our family as we work toward a world where everyone in need of an organ or tissue transplant receives the healing they deserve. Come be a life saver.
What is Lifebanc?
Lifebanc, is the federally designated organ, eye and tissue recovery organization that serves 20 counties in Northeast Ohio. Put simply, we facilitate and coordinate organ, eye and tissue donation and transplantation in our community and educate the public on the importance of our mission. Our vision is pursuing a future where organ, eye and tissue donation is embraced as an honor and personal responsibility. Our mission is to save and heal lives.
The Digital Engagement Coordinator advances Lifebanc’s mission to save and heal lives through organ, eye, and tissue donation by creating and sharing powerful stories that inspire action. This role manages
Lifebanc’s digital ecosystem — including social media, website, email, and paid digital advertising — to expand awareness, drive registrations, and deepen community engagement. The Digital Engagement
Coordinator will lead both organic and paid digital strategies, ensuring content, campaigns, and reporting align with organizational goals and measurable impact.
Essential Functions:
• Develop and manage integrated paid and organic digital campaigns that advance education,
awareness, and registration goals across Meta, Google Ads, YouTube, LinkedIn, X, TikTok, etc.).
• Concept, script, and produce compelling multimedia content (short videos, graphics, and visual stories) for both organic and paid channels.
• Build, test, and refine audience segments to maximize reach, engagement, and conversion efficiency.
• Write and design mission-driven content that resonates across diverse audiences — including donor families, recipients, partners, and the public.
• Ensure all digital storytelling aligns with brand voice, privacy standards, and HIPAA compliance.
• Monitor and respond to engagement with empathy, professionalism, and a deep understanding of Lifebanc’s mission.
• Support digital fundraising and event registration pages.
• Implement and manage tracking tools (Google Analytics 4, Meta Pixel, Google Tag Manager) for conversion and performance monitoring.
• Develop campaign dashboards and provide actionable insights on ROI, reach, engagement, and conversions.
• Collaborate with leadership to define KPIs and ensure digital strategies support measurable outcomes.
• Continuously refine campaigns and creative assets based on data and audience insights.
• Stay current on trends in nonprofit and health communications, social impact storytelling and audience engagement.
• Ensure website content remains current, optimized for SEO and aligned with marketing initiatives.
• Manage email newsletters and segmented campaigns to engage supporters, partners and donor families.
• Track website and email performance metrics, using data to guide content decisions and improvements.
• Collaborate with internal teams to amplify their work digitally.
• Capture and share content from community events, partnerships, and public education efforts.
• Support media or public relations outreach as needed.
• Perform other duties as assigned.
Education and Experience:
• Degree in Communications, Marketing, Multimedia Journalism, or related field or equivalent
professional experience.
• 3–5 years of experience in digital marketing, preferably in nonprofit, healthcare, or cause marketing.
Knowledge, Skills and Abilities:
• Excellent written and verbal communication and visual storytelling skills.
• Experience in social media accounts and community management (Meta, LinkedIn, X, TikTok,
YouTube, etc.) and content management systems.
• Basic video editing and graphic design skills (Canva, Adobe Express, or similar).
• Understanding of sensitive communications and privacy standards.
• Passion for advancing Lifebanc’s mission.
Physical Requirements:
•Ability to lift 25 pounds and to sit or stand for extended periods of time.
Compensation and Benefits:
When you join Lifebanc you can expect competitive salaries and a great benefit package. Our benefits include health, dental and vision insurance, health savings account, dependent care flexible spending account, short and long-term disability, and life insurance. We also offer a generous paid time off program, 401(K) retirement plan, parental leave, on-site fitness facility, tuition reimbursement and more!
Lifebanc is committed to a workforce that is diverse, inclusive and equitable. We encourage qualified candidates to apply.