What are the responsibilities and job description for the Senior Social Media Marketing Manager position at Liberty Mutual Insurance Group?
Social Media Strategy Support and advance the enterprise social media strategy, contributing strategic thinking, insights, and recommendations that strengthen overall direction and execution. Identify growth opportunities across platforms (LinkedIn, YouTube, Meta, Glassdoor/Indeed), audiences, and content approaches to strengthen brand presence and business impact. Establish frameworks, best practices, and standards that drive consistency, quality, and innovation across the team's social media work. Work within an integrated model, collaborating closely with Enterprise Communications, Public Relations, Enterprise Creative, Talent & Digital Marketing, Sponsorships & Integrated Programs, Inclusive Experience, Legal, and other key partners. Advise internal partners on social media best practices and emerging opportunities. Performance Measurement & Optimization Proven experience working with C-suite and senior executives, with a strong track record of building trust, influence, and effective partnerships. Deep expertise in social media strategy, with strong knowledge of platform algorithms, features, and best practices--particularly LinkedIn and LinkedIn's Top Voice Program. Demonstrated ability to develop, execute, and optimize enterprise-level social media strategies that drive engagement and measurable business outcomes. Exceptional copywriting and content creation skills, with the ability to adapt tone and messaging for different leaders and audiences. Experience leveraging Generative AI tools to enhance social media strategy, content ideation, editorial planning, optimization, and performance insights--while applying sound judgment, brand standards, and enterprise governance. Strong analytical skills with the ability to interpret social media data and translate insights into action. Confident presenter with the ability to lead meetings and tell clear, compelling stories through data and results. Exceptional communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams in an integrated model. Prior advertising agency experience preferred Highly organized, detail-oriented, and capable of managing multiple projects and deadlines simultaneously. Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required; MBA preferred Minimum 8 years of relevant and progressively more responsible experience within a marketing-driven organization