Event Marketing Manager

The Event Marketing Manager’s primary responsibility is to develop and execute marketing campaigns and promotional strategies to drive attendance, engagement and revenue for Lessiter Media live and virtual events.

Under the direction of the Brand Managers, this role is responsible for planning and deploying integrated inbound and outbound marketing efforts that grow event audiences and support the expansion of Lessiter Media’s Unified Audience Database.

The Event Marketing Manager will have primary responsibility for assigned events and will focus on both:

Audience Development:

Building the top end of the event marketing funnel through strategic promotional initiatives designed to grow attendance, awareness and engagement. This includes webinars, podcasts, social media, content marketing, partnerships and digital audience acquisition programs.

Revenue Generation:

Driving revenue through marketing initiatives that support paid registrations, sponsorship sales, exhibitor participation and related event products.

Event Campaign Development

Develop and execute comprehensive marketing and promotional campaigns for conferences, trade shows, webinars and live or virtual events. Coordinate creation of marketing materials across all channels including email, video, print, web, digital advertising and social media. Work closely with the design team to ensure responsive, high-impact campaign execution and report results.

Registration Growth & Funnel Optimization

 Plan and manage marketing strategies to increase event registrations, attendance conversion rates and onsite engagement. Develop audience segmentation strategies and nurture campaigns to maximize response.

Testing, Analytics & Reporting

 Implement testing programs to optimize campaign performance. Analyze marketing data and provide actionable insights to leadership to improve event promotion effectiveness and ROI. Collaborate with the digital team to establish reporting standards and dashboards.

Content-Driven Event Promotion

Partner with editorial and content teams to align content marketing initiatives with event promotion goals. Identify topic trends and content opportunities that drive event interest and participation.

Paid Event Marketing

Plan and manage paid marketing strategies including PPC, social advertising, retargeting and search marketing to drive qualified event registrations.

Email Marketing & E-Newsletters

Develop targeted email campaigns to promote event participation. Identify opportunities to grow event subscriber lists and enhance email engagement.

Social Media Strategy

Work with digital and editorial teams to develop and implement event-focused social media campaigns that increase visibility, drive engagement and capture new audience contacts.

Partnerships & Industry Outreach

Develop relationships with industry associations, media partners, sponsors, influencers and exhibitors to extend event reach and drive audience growth.

Event Budgeting & ROI Management

Assist in development and management of event marketing budgets. Ensure campaigns are executed cost-effectively and on time while achieving attendance and revenue goals.

Event Web & Registration Platforms

Manage event website content updates, landing page creation, registration workflows and promotional integration across digital platforms.

Public Relations & Event Visibility

Support PR efforts to maximize exposure for Lessiter Media events, including press outreach, announcement distribution and industry promotion initiatives.

Additional duties as assigned by Chairman, CEO/President, COO and/or Brand Manager.

●     Self-motivated, goal-driven and team-oriented professional with strong work ethic

●     Commitment to Lessiter Media core values: Integrity & Trust, Commitment to Excellence, Teamwork, Accountability, Positivity and Embracing Change

●     Bachelor’s degree in Marketing, Communications, Event Management or related field (or equivalent experience)

●      Minimum of 3 years of marketing experience; event marketing or media industry experience preferred

●     Strong understanding of event marketing funnels, registration conversion and audience engagement strategies

●     Experience with integrated marketing campaigns including print, digital and experiential marketing

●      Proficiency in email marketing platforms, CRM systems, analytics tools and social media marketing

●     Ability to collaborate effectively with design, editorial, sales and operations teams

●     Strong written and verbal communication skills

●     Ability to thrive in fast-paced, deadline-driven event environments

●     Experience with database management, print production, fulfillment processes and marketing automation tools

●     Proficiency in Microsoft Office and Adobe Creative Suite

Full-time

●     401(k)

●     401(k) matching

●     Dental insurance

●     Flexible spending account

●     Happy hour 🎉

●     Health insurance

●     Health savings account

●     Life insurance

●     Paid time off

●     Parental leave

●     Professional development assistance 📈

●     Referral program

●     Retirement plan

●     Vision insurance

●     Commission opportunities related to position

●     Performance bonus opportunities

Work Location: In person. Brookfield, Wis. This role is designed to be fully on-site to support strong team collaboration, creative workflow and cross-department coordination. We believe our best work happens when we are working together in person. Please apply only if you are able and planning to work on-site.

 Company Description

Since 1981, Lessiter Media has been a trusted provider of critical and innovative information through various channels such as magazines, newsletters, websites, email newsletters, books, reports, and events. As a content-driven company, Lessiter Media delivers valuable insights to help individuals and businesses exceed their objectives. Utilizing leading-edge technology, Lessiter Media connects with audiences in print, in person, online, and on demand. The company publishes leading publications in the agricultural and equine markets, including Farm Equipment and American Farriers Journal. Lessiter Media also organizes prominent events such as the National No-Tillage Conference and the International Hoof-Care Summit.

Role Description

This is an on-site internship role for an Event Marketing Manager, located in Brookfield, WI. The Event Marketing Manager will assist in planning and executing various events, including trade shows, conferences, and summits. Responsibilities include coordinating event logistics, managing promotional campaigns, executing event marketing strategies, and ensuring smooth event operations. The role requires collaboration with internal teams, vendors, and clients to achieve event objectives and deliver exceptional attendee experiences.

Qualifications

• Experience in Event Marketing and implementing promotional strategies
• Strong skills in Event Planning and organizing events such as conferences or summits
• Knowledge of Trade Shows, including setup, logistics, and execution
• Proven ability in Event Management, including managing vendors, budgets, and event schedules
• Basic understanding of Sales efforts related to event sponsorships or registrations
• Strong organizational and time management skills
• Excellent communication and interpersonal abilities
• Proficiency in marketing tools, CRM, or event management software is a plus