Demand Generation Specialist

Company Overview

WHO WE ARE

Lennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.

Here at Lennox, we realize that our greatest assets are our employees. This is why we are committed to providing limitless opportunities for growth and development of all our employees, largely promoting from within the organization.

Our Core Values of Integrity, Respect and Excellence are more than just what we say, they are what we do!

Job Description

WHAT YOU’LL BE DOING

As a Demand Generation Specialist, you will support the creation and execution of marketing campaigns and promotions to attract leads and drive demand for key growth initiatives in our Lennox Commercial HVAC business.  

This highly visible role reports to the Manager of Marketing Operations and the ideal candidate is a high performer focused on driving results and supporting business growth. This role is appropriate for someone who enjoys collaborating across multiple departments and functions, is business savvy, and can solve problems creatively while also analyzing and communicating success. This critical role is an integral part of the Marketing Operations team and will work in close collaboration with the sales and brand teams to deliver tools and campaigns designed to generate demand and ultimately convert marketing qualified leads into satisfied customers.  This position offers the opportunity to make a significant impact by executing campaigns tied to some of the most visible and important growth areas of the company. 

Responsibilities:  

• Execute demand generating campaigns: Oversee the execution of omni-channel marketing campaigns tied to key growth initiatives, ensuring effective communication of deliverables and expectations to all stakeholders. Campaigns can include a variety of tactics and responsibilities can include oversight of email campaigns, website updates, PPC campaigns, sales collateral creation, promotions, and other activities designed to drive demand, generate leads and support revenue goals.  
• Campaign analytics and reporting: Manage campaign tracking and reporting utilizing a combination of MarTech platforms, CRM data and sales analytics, delivering actionable insights to stakeholders.  
• Promotions management and execution: Oversee the annual promotion strategy and plan and execute promotions in collaboration with the sales and product management team, generating sales lift and reporting on success.  
• Cross-functional collaboration: Partner with other departments including sales, product, supply chain, finance, training, IT and more to align on and execute demand generation strategies tied to key growth initiatives. 
• Vendor management: Oversee the work and track spend related to third-party vendors like marketing research firms, marketing agencies and videographers/photographers supporting demand generation campaigns.
• Process improvements: Identify and implement opportunities to streamline processes related promotions and field sales support. 

WHAT WE OFFER

Lennox offers employees a variety of flexible work options.  This position is a hybrid role working Monday through Thursday in the office with the option to work on Friday at home.

• Tuition reimbursement
• Medical, dental, and vision insurance, prescription drug coverage
• 401(k) retirement plan
• Short-term disability insurance
• 8 weeks paid birthing leave; 2 weeks paid bonding leave
• Life and long-term disability insurance
• Depending on date of hire, new employees receive up to: 12 days paid time off, 2 paid well-being days, 1 paid volunteer day, 12 paid holidays, and 3 floating holidays per year
• Benefits are subject to applicable eligibility requirements

Qualifications

WHAT WE ARE LOOKING FOR

Requirements: 

• Bachelor's degree in marketing, business, communications, or an equivalent combination of education and experience.  
• 2-5 years of experience with demand gen or digital marketing campaigns, ideally within a B2B capacity.  
• Excellent written and verbal communication skills, with the ability to create engaging marketing content. 
• Excellent collaboration skills and ability to understand how the business operates on a wider scale. 
• Previous working experience with Business-to-Business (B2B) marketing. 
• Strong analytical skills, with experience analyzing and interpreting data and making data-driven decisions. 
• Knowledge of sales techniques and strategies. 
• Ability to prioritize and manage multiple tasks and projects to meet deadlines in a fast-paced environment. 
• Strong problem-solving and decision-making skills. 
• Flexibility and adaptability to change. 
• Desire to collaborate, learn and grow in the demand generation field. 

What you bring to the team: 

• Strengthens our team culture by epitomizing our core values  
• Collaborative mindset and desire to develop and grow skillset 
• Translates the unique needs of different audiences to achieve marketing results 
• Ability to rally cross-functional teams behind a common vision 
• Strong understanding of B2B marketing dynamics 

Team’s Culture Statement: 

• At Lennox Commercial, the Product and Marketing team is a collaborative group of high performers who pave the way to success for our business. 
• Committed to operating with integrity, we are product experts and strategic marketers who develop creative and innovative solutions. 
• Together, we strengthen Lennox as a Commercial HVAC industry leader, challenging limits and elevating standards to achieve excellence while cultivating a fun and respectful work environment. 

The Compensation range for this position is approximately $64k - $84k and will be based on the candidate’s qualification, experience, and education.

OUR CULTURE

At Lennox, our Core Values of Integrity, Respect & Excellence are ingrained in the fabric of the organization.  They define our culture – which is about how we do business and how we treat others. Lennox is not just a workplace; we are a global community that values each team member’s contributions. As an equal opportunity employer, we are committed to recruit, develop, and retain talented individuals from a wide range of backgrounds, ensuring that everyone has the opportunity to succeed and contribute to our continued growth and success. At Lennox, you’ll take pride in our brands, knowing you are part of something special. Come, stay, and grow with us!

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Salary : $64,000 - $84,000