Director, Demand Generation

About Choice Digital

Choice Digital is redefining modern disbursements. Our platform combines compliance, security, and simplicity to ensure every payment is delivered securely, instantly, and without friction. From eliminating fraud risk with real-time intelligence to guaranteeing payment delivery, we empower businesses to streamline financial operations while building trust with their customers.

Why Join Choice Digital

Choice Digital is growing fast, profitable, and scaling into new industries where modern disbursements are no longer optional – they’re essential.

Here’s Why People Love Building Their Careers Here

• Proven growth: You’ll join a profitable company serving 300 clients and rapidly expanding into new markets.
• Real impact: Your work will directly transform how money moves, solving inefficiencies that frustrate both businesses and customers.
• Culture of confidence: Enjoy a collaborative, casual environment where we balance autonomy with accountability.
• Future-focused: Help shape a rapidly evolving category – we’re not just part of the change, we’re leading it.
  
  

Our Operating Principles

Our Operating Principles guide how we work and who we strive to be.

• Raise the Bar. We pursue exceptional outcomes through clarity, focus, and discipline. We hold a high bar to do work that we’re genuinely proud of. High standards matter, but so does how it feels to meet them.
• Lead with Integrity. We lead with integrity. Right beats easy , even when it’s hard, inconvenient, or invisible. When something feels off, we speak up. Mistakes are owned. Shortcuts are avoided. Long-term trust comes first.
• Own the Outcome. We take ownership from start to finish . If it’s ours, we own it. We don’t wait to be told. We figure it out, follow through, and make it happen. Fast, focused, and accountable.
• Be Kind. Be Clear. Be Human. We succeed by supporting each other , not stepping over each other. We have each other’s back and celebrate the climb. Together. We communicate clearly and confidently with each other, our clients and our customers. We give feedback with care, lift each other up, and assume good intent. Kindness is honesty with empathy, accountability with respect , and clarity that builds trust.
  
  

Position Overview

Choice Digital is seeking a Director of Demand Generation to take ownership of pipeline growth through data-driven, multi-channel programs. In this role, you’ll design and execute integrated campaigns, optimize our digital channels, and partner closely with Sales and RevOps to deliver measurable outcomes. This is a hands-on leadership role for a marketer who thrives on building demand engines, testing new approaches, and driving results. You’ll manage a small team and roll up your sleeves to execute campaigns, while also owning the metrics, reporting, and optimization that fuel scale.

Key Responsibilities

Pipeline Ownership

• Own demand generation program designed to deliver pipeline growth aligned with revenue targets.
• Forecast and report pipeline contribution in partnership with Sales and RevOps.
  
  

Campaign Strategy & Execution

• Design and launch integrated campaigns across digital, email, paid media, ABM, content syndication, and events.
• Continuously test, measure, and optimize programs for ROI and conversion impact.
• Collaborate with Content and Partner Marketing to align campaigns to buyer journeys.
  
  

Channel Management

• Oversee and optimize demand-driving channels (paid, email, digital advertising, SEO/SEM).
• Own and optimize the Choice Digital website.
• Oversee and optimize field efforts (events, partner activations)
• Leverage personalization, intent data, and modern tools to improve targeting and engagement.
  
  

Analytics & Optimization

• Partner with RevOps to build dashboards, track campaign performance, and refine attribution models.
• Use data insights to double down on high-performing tactics and retire underperforming ones.
  
  

Team Leadership

• Manage and develop a team 2-3 marketers, with potential to expand as programs scale.
• Foster a culture of testing, iteration, and accountability
  
  

Collaboration

• Align with Sales on territory priorities, buyer insights, and lead follow-up strategies.
• Partner with Product Marketing to ensure positioning is consistent and compelling across campaigns.
  
  

Qualifications And Experience

• 7-10 years of progressive B2B demand generation or growth marketing experience (SaaS, Fintech, or payments strongly preferred)
• Proven track record of owning pipeline goals and delivering measurable business impact
• Strong hands-on experience in multi-channel campaign execution (paid, email, ABM, SEO/SEM, content syndication, events)
• Proficiency in HubSpot (or similar marketing automation platforms), CRM, and analytics/reporting tools
• Experience working with modern GTM stacks (e.g. Salesloft/Outreach, Gong, 6Sense, Demandbase, HockeyStack/Bizable)
• Analytical, data-driven mindset with the ability to translate insights into action
• Strong cross-functional collaboration skills, especially with Sales and RevOps
• Excellent written and verbal communication skills
  
  

What We Offer

• Competitive annual compensation range of $135,000 to $175,000
• Annual bonus linked to company success and your personal p erformance
• Equity offerings through stock options
• 401(k) retirement savings match (up to 4%)
• Unlimited PTO policy
• 13 company paid holidays
• Medical, Dental, Vision, and Life Insurance
  
  

In compliance with Colorado state law, pay for this position is anticipated to be between $135,000 and $175,000 . Actual offers will be based on the applicant’s skills, experience, and education.

While the anticipated deadline is anticipated to be December 8th, 2025 , you are encouraged to submit your application as we may still consider qualified candidates beyond this date.

Candidate profiles and resources from recruiting agencies and vendors are not being considered for this role. Please do not solicit Choice Digital with requests for business.

Choice Digital is an equal opportunity employer.