Sr. Director, Product Marketing

About Choice Digital

Choice Digital is redefining modern disbursements. Our platform combines compliance, security, and simplicity to ensure every payment is delivered securely, instantly, and without friction. From eliminating fraud risk with real-time intelligence to guaranteeing payment delivery, we empower businesses to streamline financial operations while building trust with their customers.

Why Join Choice Digital

Choice Digital is growing fast, profitable, and scaling into new industries where modern disbursements are no longer optional – they’re essential.

Here’s Why People Love Building Their Careers Here

• Proven growth: You’ll join a profitable company serving 300 clients and rapidly expanding into new markets.
• Real impact: Your work will directly transform how money moves, solving inefficiencies that frustrate both businesses and customers.
• Culture of confidence: Enjoy a collaborative, casual environment where we balance autonomy with accountability.
• Future-focused: Help shape a rapidly evolving category – we’re not just part of the change, we’re leading it.
  
  

Our Operating Principles

Our Operating Principles guide how we work and who we strive to be.

• Raise the Bar. We pursue exceptional outcomes through clarity, focus, and discipline. We hold a high bar to do work that we’re genuinely proud of. High standards matter, but so does how it feels to meet them.
• Lead with Integrity. We lead with integrity. Right beats easy , even when it’s hard, inconvenient, or invisible. When something feels off, we speak up. Mistakes are owned. Shortcuts are avoided. Long-term trust comes first.
• Own the Outcome. We take ownership from start to finish . If it’s ours, we own it. We don’t wait to be told. We figure it out, follow through, and make it happen. Fast, focused, and accountable.
• Be Kind. Be Clear. Be Human. We succeed by supporting each other , not stepping over each other. We have each other’s back and celebrate the climb. Together. We communicate clearly and confidently with each other, our clients and our customers. We give feedback with care, lift each other up, and assume good intent. Kindness is honesty with empathy, accountability with respect , and clarity that builds trust.
  
  

Position Overview

Choice Digital is seeking a Sr. Director of Product Marketing to define and position our solutions for disruptive impact in regulated industries. You’ll be the bridge between customers, sales, and product - helping us identify new markets, shape offerings, and bring them to market with compelling narratives and go-to-market strategies. This is a highly strategic and collaborative role with day-to-day ownership of the full product marketing lifecycle: from positioning and packaging, to sales enablement, to demand-driving marketing strategies. We’re looking for someone who thrives at the intersection of strategy and execution - equally comfortable developing new market approaches and rolling up their sleeves to create content and campaigns.

Key Responsibilities

Marketing Definition & Strategy

• Identify and evaluate new markets, verticals, and opportunities within regulated industries.
• Partner with Product leadership to shape roadmaps aligned with customer needs and growth opportunities.
• Build differentiated positioning that sets Choice Digital apart from legacy competitors.
  
  

Product Marketing Lifecycle

• Own positioning, messaging, and packaging for solutions across multiple industries.
• Develop buyer personas, customer journey maps, and competitive intelligence.
• Lead launch strategies for new products and solutions, ensuring alignment across Marketing, Sales, and Product.
  
  

Sales Enablement

• Partner with Sales to create high-impact materials - presentations, battle cards, playbooks, case studies - that empower teams to sell on value, compliance, and transparency.
• Train customer-facing teams on messaging, objection handling, and competitive positioning.
  
  

Marketing Integration

• Work with Demand Gen, Content, and Field Marketing to develop integrated go-to-market strategies.
• Ensure campaigns and messaging are tightly aligned to product positioning and customer value.
  
  

Customer & Market Engagement

• Engage directly with customers, prospects, and industry influencers to uncover insights and validate positioning.
• Translate feedback into actionable strategies for Product and Sales.
• Represent Choice Digital as a thought leader in industry events, webinars, and publications.
  
  

Qualifications And Experience

• 10-15 years of product marketing or related experience, with at least 5 years leading teams in B2B SaaS, Fintech, payments, or other regulated industries
• Proven ability to define and launch solutions into new markets
• Strong experience building positioning, packaging, and go-to-market strategies
• Deep understanding of buyer journeys, personas, and sales motions in enterprise markets
• Track record of developing sales enablement programs that directly impact revenue
• Excellent communication skills - able to distill complex concepts into compelling, concise narratives
• Highly collaborative and comfortable working across Product, Sales, Marketing, and Customer teams
• Strategic thinker who can also execute hands-on
• Exceptional problem solving skills with strong attention to detail
  
  

What We Offer

• Competitive annual compensation range of $160,000 to $190,000
• Annual bonus linked to company success and your personal performance
• Equity offerings through stock options
• 401(k) retirement savings match (up to 4%)
• Unlimited PTO policy
• 13 company paid holidays
• Medical, Dental, Vision, and Life Insurance
  
  

In compliance with Colorado state law, pay for this position is anticipated to be between $160,000 and $190,000. Actual offers will be based on the applicant’s skills, experience, and education.

While the anticipated deadline is anticipated to be December 8th, 2025 , you are encouraged to submit your application as we may still consider qualified candidates beyond this date.

Candidate profiles and resources from recruiting agencies and vendors are not being considered for this role. Please do not solicit Choice Digital with requests for business.

Choice Digital is an equal opportunity employer.