VP of Marketing

Location: Lakewood, Colorado

Work Schedule: Hybrid (3 days in office - Tuesday, Wednesday, and Thursday)

Type: Full-Time, Direct Hire

Salary: $150k - $180k 20% bonus

As we scale for significant growth in 2025 and beyond, we are seeking a strategic, innovative, and data-driven Vice President of Marketing to lead our national and local marketing strategy, elevate our brand presence, and accelerate profitable top-line revenue across all three brands.

Position Overview

The VP of Marketing is responsible for developing and executing a unified, future-focused marketing vision that accelerates revenue growth across new and existing centers, strengthens brand equity, and expands product adoption within an omnichannel franchise system. This leader oversees marketing, communications, and product management for all three US brands and manages an 18-person team across national marketing, digital marketing, creative, communications, product management, and pricing.

The VP of Marketing will design, execute, and measure world-class marketing programs that drive lead generation, customer retention, digital demand, and product growth-while fostering a culture of creativity, accountability, and passion for our brands. This leader works closely with Network Development, Sales, Operations, and global teams to ensure alignment and impact.

Core Responsibilities

Strategic Marketing Leadership

• Build and execute a unified marketing strategy for subsidiaries

· Options US that supports both new center growth and existing center revenue expansion.

· Elevate brand positioning, storytelling, and creative execution to strengthen market perception and category leadership, also partnering with Network committees and key stakeholders.

• Partner closely with global teams to align brand strategies, leverage shared platforms, and ensure a connected global-to-local approach.

Demand Generation, Digital & Growth Marketing

• Lead omnichannel lead-generation programs that drive new customer acquisition and high-quality franchise candidate interest, with full accountability on the conversion funnel and results.
• Architect digital strategies including SEO, SEM, paid media, content marketing, email/CRM, website optimization, and marketing automation.
• Oversee marketing programs that drive adoption and usage of core products-including printing, signage, shipping, promo, and apparel.
• Optimize campaign mix based on performance data, attribution modeling, and ROI analysis.

Product, Pricing & Revenue Optimization

• Guide product management teams in defining value propositions, product lifecycle priorities, GTM strategies, and category expansion initiatives.
• Collaborate with Revenue & Pricing to develop promotional calendars, dynamic pricing strategies, and channel optimization programs that maximize revenue and margin.
• Establish KPIs for product adoption and usage to inform future investments and development.

Brand Management & Local Marketing Support

• Manage brand strategy and guidelines for the three US brands, ensuring consistency, relevance, and differentiation.
• Balance national brand strategy with local franchise needs, ensuring center-level marketing tools, campaigns, and creative assets drive revenue at the local level.
• Lead storytelling, content development, PR, communications, and reputation-management strategy.

Team Leadership, Culture & Organizational Growth

• Lead, mentor, and scale a high-performing 18-person marketing, communications, and product management team.
• Build a culture of creativity, innovation, accountability, cross-team collaboration, and excitement for the brands.
• Establish clear MBOs/KPIs, performance dashboards, and measurement frameworks to ensure excellence and ownership across the team.
• Develop new processes, tools, and operating rhythms that enable speed, clarity, and effective execution.

Analytics, Performance & Market Insights

• Oversee marketing analytics and measurement to evaluate campaign performance, customer behavior, product usage, and market opportunity.
• Provide regular reporting across the executive team, using data to inform decision-making.
• Own Customer Base analytics and main CRM data to drive upselling and cross-selling campaigns to grow existing revenue.
• Monitor competitive activity, trends, and market shifts, adjusting strategy to maintain growth and advantage.

Partnerships, Vendors & Budget Ownership

• Manage agency, vendor, and strategic partner relationships to ensure performance and cost efficiency.
• Own the national marketing budget, ensuring ROI, transparency, and disciplined prioritization.
• Support business development and strategic sales initiatives with marketing assets, insights, and GTM support.

Skills & Qualifications

• 10 years in senior Marketing, Product, or Communications leadership roles within a multi-unit, complex, or franchise environment; franchise experience preferred.
• Proven record of driving revenue growth, digital transformation, and product adoption at scale.
• Master's degree in Marketing, Business Administration, or equivalent experience.
• Strategic thinker with strong business acumen and the ability to translate strategy into actionable plans.
• Excellent project manager capable of managing multiple simultaneous initiatives with energy, speed, and precision.
• Inspirational team leader with a people-first approach, high emotional intelligence, and passion for coaching and developing teams.
• Strong creative instincts paired with a disciplined analytical mindset; mastery of performance metrics, Excel, and data platforms.
• Exceptional communicator and presenter with the ability to influence cross-functional teams, franchise owners, and global stakeholders.
• Experience in omnichannel marketing, digital media, SEO/SEM, website optimization, and modern CRM/automation tools.

WHAT YOU CAN EXPECT OF US:

• Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each team member.
• A commitment to professional development and support of your individual growth
• An opportunity to make a deep impact and fully contribute to the growth of our organization

BENEFITS:

Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(k) Match, Life Insurance, Short-term and Long-Term Disability, Pet Insurance, and a completely free Employee Assistance Program, Flexible start times and ½ day Fridays during the Summer and Winter months!

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.