What are the responsibilities and job description for the Marketing Specialist position at Lawrence Fabric & Metal Structures Inc.?
Are you a creative, strategic, and handson marketing professional looking to make a big impact? We're looking for a Marketing Specialist to lead and execute marketing initiatives that support our company's growth across all sales divisions.
Job Responsibilities:
- Develop and manage marketing strategies, campaigns, and budgets
- Lead digital marketing efforts including website updates, SEO, PPC, and email marketing
- Create and oversee print and digital collateral in partnership with design resources
- Manage social media presence on Facebook, LinkedIn, and YouTube
- Produce marketing reports, analyze results, and recommend improvements
- Support events, LunchLearns, presentations, and photography needs
- Collaborate with sales, graphics, and external vendor partners
Qualifications:
- Bachelor's degree in marketing or related field (or equivalent experience)
- Strong creative, analytical, and organizational skills
- Experience managing digital and print marketing projects
- Working knowledge of website management, social media, SEO, and PPC
- Excellent written and verbal communication skills
- Proactive, detailoriented, and able to manage multiple projects
- Familiarity with WordPress, ACT! CRM, and presentation tools is a plus
Why You'll Love It Here
You'll have the opportunity to shape our brand, lead meaningful marketing initiatives, and work in a collaborative, supportive environment. We value creativity, initiative, and continuous improvement.