Senior Marketing Analyst

LatentView Analytics is a leading global analytics and decision sciences provider, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide a 360-degree view of the digital consumer, fuel machine learning capabilities, and support artificial intelligence initiatives., LatentView Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions, and turn unstructured data into valuable business assets.

Job Description:

• 6 years in business analytics with experience analyzing performance and conversion
• Strong statistical analysis, test design, and marketing attribution expertise
• Hands‑on SQL Python for ETL and data pipeline development using cloud platforms
• Ability to work with large, complex datasets such as clickstream or impression‑level data
• Strong data storytelling and dashboarding skills (Tableau) to influence marketing leadership

Responsibilities:

• Lead paid media data instrumentation and ensure accurate tracking across platforms
• Design and execute paid media experiments, including geo‑based incrementality tests
• Perform paid media analysis using light causal inference to estimate true impact
• Build dashboards to visualize performance, experiments, and KPI trends
• Develop measurement plans defining KPIs, data requirements, and analytical approaches

At LatentView Analytics, we value a diverse, inclusive workforce and provide equal employment opportunities for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, colour, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.