Marketing Analytics Practitioner

LatentView Analytics is a leading global analytics and decision sciences provider, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide a 360-degree view of the digital consumer, fuel machine learning capabilities and support artificial intelligence initiatives., LatentView Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions, and turn unstructured data into valuable business assets.

Job Description:

We are seeking a dynamic marketing analytics leader to build relationships with prospects, clients and internal entities contributing to both impactful business development and delivery of projects. This person should have deep understanding of the marketing analytics domain with the consultative skills to provide impactful solutions.

If you're a strategic thinker with a passion for delivering marketing solutions and business growth, join our innovative team.

Key Responsibilities:

• Engage with key stakeholders, including client/prospects, LatentView entity leaders, growth teams, and pre-sales teams, to identify appropriate solutions for the client/prospect context.
• Participate in activities across prospecting, nurturing and converting new logos or expanding existing relationships, with special attention to leads generated through Databricks partnership.
• Facilitate, lead, and conduct client workshops (preferably) at client locations.
• Provide tools, resources, and messaging frameworks to enable effective conversations with clients and prospects, facilitating the sales process.
• Collaborate with solution builders to create compelling marketing solutions and the required content such as presentations, one-pagers, thought leadership pieces, and visual assets to support GTM strategies.
• Develop and maintain relationships with key clients and prospects, identifying and prioritising opportunities for engagement and partnership.
• Provide thought leadership and oversight of solutions being delivered for clients.
• Develop and mentor our team members and build our internal capabilities, especially around leading-edge solutions
• Develop and implement strategies to drive revenue growth within target markets and customer segments.
• Identify and pursue opportunities for business expansion through market analysis, competitive intelligence, and strategic partnerships.

Key Skills and Qualifications:

• 10-15 years of experience as a practitioner in marketing analytics. Experience in/exposure to data and analytics, having actively worked with analyzing data to solve business problems
• Good understanding of areas in the marketing domain—especially measurement analytics, customer journey analytics and leading-edge AI solutions to drive impact
• Experience working directly with clients/stakeholders, conducting workshops, and engaging in consultative solutioning and selling
• Business-focused, innovative, creative, collaborative, entrepreneurial, passionate about problem solving, and hunger to deliver results
• Strong verbal, written, and presentation skills, especially with senior stakeholders in client organizations
• Confidence and maturity to work with senior executives (both internal and external) and work with cross-functional teams, as well as partner teams
• Ability to manage, mentor and improve people and capabilities
• Exposure to operations research methods and analytical techniques, including Logistic regression, Random Forest, xGBoost, Stochastic techniques, and Optimization models, would be a plus
• Exposure to Generative & Agentic AI solutions to marketing challenges - an added advantage
• Exposure to technology skills across programming languages (Python, R), database technologies (SQL, NoSQL), Cloud platforms (Databricks, Azure), and visualization tools (Tableau, Power BI, etc) is an added plus
• Experience in building marketing analytics solutions in Databricks environment is a plus.

At LatentView Analytics, we value a diverse, inclusive workforce and provide equal employment opportunities for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, colour, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.