Associate Director - Marketing Analytics

Job Description LatentView Analytics is a leading global analytics and decision sciences provider, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide a 360-degree view of the digital consumer, fuel machine learning capabilities, and support artificial intelligence initiatives., LatentView Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions, and turn unstructured data into valuable business assets. Description: Associate Director - Marketing Analytics We are seeking a dynamic marketing analytics consultant to drive growth, build relationships across entities, and contribute to impactful business development. In this role, you'll collaborate with solution builders, engage with entity heads, create compelling materials for effective client communication, conduct client workshops, and discover and scope marketing analytics problems. If you're a strategic thinker with a passion for marketing and business growth, join our innovative team. Responsibilities: Lead efforts to meet organisational goals by aligning strategies across various entities. Lead all activities across prospecting, nurturing, and converting new logos, with special attention to leads generated through the Databricks partnership. Facilitate, lead, and conduct client workshops (preferably) at client locations. Engage with key stakeholders, including entity leaders, growth teams, and pre-sales teams, to promote solutions and foster collaboration. Collaborate with solution builders and marketing teams to create compelling content such as presentations, one-pagers, thought leadership pieces, and visual assets to support GTM strategies. Develop and maintain relationships with key clients and prospects, identifying and prioritising opportunities for engagement and partnership. Develop and implement strategies to drive revenue growth within target markets and customer segments. Provide tools, resources, and messaging frameworks to enable effective conversations with clients and prospects, facilitating the sales process. Identify and pursue opportunities for business expansion through market analysis, competitive intelligence, and strategic partnerships. Skills: Marketing analytics, analytics consulting Business development, solutioning on Databricks

Salary : $137,000 - $183,000