Marketing Analytics

LatentView Analytics is one of the world’s largest and fastest-growing digital analytics firms.

We help companies drive digital transformation by helping them combine digital and traditional data to gain a competitive advantage. LatentView provides a 360-degree view of the digital consumer, enabling companies to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates and optimize investment decisions!

"Visa: Applicants must have authorization to work without sponsorship."

Role Title: Marketing Analytics Consultant

Experience Level: 5–8 Years

Location: Client Site – San Jose, CA

Employment Type: Full-time

Applicants must have authorization to work without sponsorship."

Role Overview

The Marketing Analytics Consultant will play a pivotal role in driving data-backed marketing strategies for a leading technology client. The position involves leading the Lifecycle Marketing workstream for free users, enabling the client to make informed decisions that improve engagement, conversion, and retention across the user journey. The ideal candidate will blend analytical problem-solving with business acumen and stakeholder management to deliver actionable insights and measurable business outcomes.

Technical Skills & Tools

Strong proficiency in SQL, Python, Power BI, Excel, and Databricks.

Experience working with Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA) or equivalent marketing analytics platforms.

Familiarity with data visualization, automation, and cloud-based data environments is a plus.

Key Responsibilities

Lead the Lifecycle Marketing analytics initiatives focused on user engagement and conversion optimization.

Conduct campaign performance measurement and present insights on effectiveness, ROI, and optimization opportunities.

Support target setting, performance tracking, and Return to Baseline (RTB) analysis for marketing programs.

Partner with stakeholders to design and evaluate A/B tests, providing statistically sound recommendations.

Deliver strategy consultation to marketing and product teams, translating analytics into strategic levers for growth.

Perform funnel and cohort analysis to identify behavioral trends and high-impact opportunities.

Translate analytical outcomes into data-driven stories and clear business recommendations.

Build and maintain interactive dashboards and automated reports to monitor marketing KPIs.

Collaborate with cross-functional teams to enable AI implementation and automation in analytics workflows.

Manage stakeholder communication and ensure alignment between analytical output and business priorities.

Educational Qualifications

Bachelor’s or master’s degree in engineering, Statistics, Economics, Marketing, or a related quantitative discipline.

Preferred Qualifications

Prior experience in Marketing Analytics and Consulting engagements for technology clients.

Exposure to digital marketing ecosystems, lifecycle marketing, and customer journey optimization.

EEO Statement

“At LatentView Analytics LLC, we value a diverse, inclusive workforce and we provide equal employment opportunities for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at accommodations-usrec@latentview.com . LatentView Analytics LLC will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.”