What are the responsibilities and job description for the Marketing Specialist position at LaSalle Network?
LaSalle Network has partnered with a rapidly growing hospitality group based in Milwaukee, operating a diverse portfolio of successful restaurant concepts across the metro area. They pride themselves on creating unique, high-quality dining experiences rooted in strong community connection and innovative marketing and are seeking a talented and high-energy Marketing Specialist to be the driving force behind their brand narratives across all digital channels.
The Marketing Specialist is responsible for planning, creating, and executing engaging, brand-specific content that drives awareness, engagement, and traffic across all concepts. This role operates in the fast-paced world of real-time restaurant marketing, requiring a blend of creativity, technical skill, and strategic thinking.
Marketing Specialist Responsibilities
Please apply today and a recruiter will be in touch ASAP!
Cas Ngiramowai
Recruiting Lead
LaSalle Network
LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends, hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's Compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here: View a full list of our benefits here.
The Marketing Specialist is responsible for planning, creating, and executing engaging, brand-specific content that drives awareness, engagement, and traffic across all concepts. This role operates in the fast-paced world of real-time restaurant marketing, requiring a blend of creativity, technical skill, and strategic thinking.
Marketing Specialist Responsibilities
- Content & Social Media Management: Lead creation, scheduling, and publishing of all photography and video content across social channels; manage community engagement; and stay ahead of emerging trends.
- Digital Marketing & Analytics: Build and optimize paid advertising campaigns (social/Google Ads); track performance metrics (ROI, engagement); and manage scalable UGC/influencer programs.
- Brand Visuals & Design Coordination: Execute light graphic design for digital and in-store collateral; ensure visual consistency across all brands; and support coordination of branded assets.
- In-Store Experience & Events: Partner with teams to design and implement seasonal in-store visuals and displays; manage event promotion, community activations, sponsorships, and merchandise support.
- 3–5 years of experience in social media management, content creation, graphic design, or marketing execution.
- Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; Premiere or After Effects a plus) and Canva
- Experience managing paid social and Google Ads.
- Strong aesthetic sense and visual storytelling ability.
- Excellent copywriting and editing skills; confident adapting brand tone and style.
- Highly organized, collaborative, and comfortable balancing multiple projects and timelines.
- Experience in hospitality or lifestyle marketing is strongly preferred.
Please apply today and a recruiter will be in touch ASAP!
Cas Ngiramowai
Recruiting Lead
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends, hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's Compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here: View a full list of our benefits here.
All assignments are at-will and their duration is subject to change.
Salary : $75,000