Director of Content Strategy

LaSalle Network has partnered with a fast-growing beauty brand in NYC in their search for a highly creative Director of Social/Content Strategy. This leader will shape the brand’s social vision, elevate storytelling, and build a vibrant global community across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.

The ideal candidate blends original creative thinking with data-driven decision-making to drive awareness, engagement, and brand love.

This position will sit in the New York Headquarters and will require this person to be onsite 2-3 days every week, along with some travel for photo shoots, etc.

What You Will Do

• Lead the brand’s global social media strategy, defining platform roles, voice, creative direction, and long-term roadmap.
• Manage daily, weekly, and monthly content calendars, balancing proactive storytelling with timely cultural moments.
• Oversee content creation across all platforms—lo-fi, hi-fi, educational, trend-driven, and campaign storytelling.
• Drive community engagement through comments, DMs, stitches, duets, UGC amplification, and real-time conversation building.
• Develop platform-native content ideas, new series, and evolving storytelling formats.
• Write and approve high-quality captions, hooks, CTAs, and scripts that reflect the brand’s warm and playful voice.
• Maintain a roster of creators, editors, and production partners; commission and oversee content production.
• Utilize AI tools for ideation, editing, insights, and workflow optimization.
• Track social performance, lead insights readouts, and implement test-and-learn initiatives to improve reach and engagement.
• Manage social content budgets and build efficient workflows across cross-functional teams.
• Serve as the brand’s cultural and platform expert, staying ahead of beauty trends, consumer behavior, and algorithm shifts.
  
  

What You Bring

• 7 years leading social media or content strategy for high-growth consumer brands (beauty industry experience highly preferred).
• Demonstrated success scaling social channels and driving high organic engagement.
• Deep expertise in Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
• Strong creative instincts and a refined aesthetic eye, with a portfolio of social-first work.
• Exceptional copywriting skills with a native understanding of digital tone, hooks, and storytelling.
• Highly attuned to cultural trends, creator ecosystems, and real-time digital behavior.
• Excellent communication, presentation, and cross-functional leadership skills.
• Experience managing creators, freelancers, and production partners.
• Comfort working in a fast-paced, constantly evolving environment.
• Proficiency with analytics, insights tools, and AI-enabled content workflows.
  
  

Compensation: $150k annual salary bonus eligibility

Benefits: Medical, Dental, Vision, 401k, PTO, Summer Fridays, Volunteer Paid Time Off, Fitness Membership eligibility, and more!

If this sounds like the position for you, please apply with your resume and portfolio today!

Missy Stella

Sr. Marketing Recruiter

LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Engineering, Marketing, Technology, Supply Chain, Revenue Cycle, Call Center, Human Resources and Executive Search, LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.

LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends, hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's Compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here: View a full list of our benefits here.

All assignments are at-will and their duration is subject to change.