What are the responsibilities and job description for the Area Sales Manager position at Lakeside HR Group?
Title: Area Sales Manager
Compensation: Competitive base salary incentive compensation
Location: Eagan, MN (hybrid & field-based)
About the Job:
Lakeside HR Group has been engaged by our client to recruit an Area Sales Manager to support market development and sales efforts within the construction industry. Our client is a growing organization that supplies high-quality building materials to residential builders, contractors, and property managers.
This role is responsible for developing new business, retaining and growing existing customer relationships, and leading sales efforts focused on single-family and multifamily construction projects. The Area Sales Manager works closely with inside sales and operational partners to drive revenue, manage bids, and ensure successful project execution.
Key Responsibilities:
Sales & Market Development
- Develop and execute sales strategies to meet or exceed revenue targets
- Identify, pursue, and secure new customer relationships through outreach, meetings, and industry engagement
- Grow existing accounts by cross-selling additional product lines
- Maintain accurate records of sales activity, pipeline, and customer interactions
- Stay current on industry trends, products, and competitive landscape
- Attend industry events and trade shows to build relationships and generate leads
Customer & Account Management
- Retain and service existing builder, contractor, and property management accounts
- Serve as a trusted partner to customers throughout the sales and project lifecycle
- Make formal requests for product inclusion in architectural specifications
Project Bidding & Estimating (supported by inside sales)
- Review architectural plans and specifications to recommend products
- Coordinate with suppliers to secure pricing
- Prepare, submit, and follow up on formal bids, clearly communicating value
Contract Review & Project Execution (supported by inside sales)
- Review purchase orders and contracts for accuracy and completeness
- Coordinate product orders, submittals, and scheduled deliveries
- Collaborate with operations to support job site execution
- Monitor project progress, documentation, costs, and profitability
Leadership & Collaboration
- Establish sales goals and performance metrics
- Support and collaborate with inside product specialists and cross-functional partners
- Align with operations, purchasing, and marketing teams to ensure customer satisfaction
Required Skills & Qualifications:
- Bachelor’s degree preferred
- 5 years of field sales experience within the construction or building materials industry
- Strong knowledge of residential and multifamily construction markets
- Proven ability to build rapport and develop new customer relationships
- Experience with project-based selling and bidding environments
- Excellent organization, communication, and negotiation skills
- Ability to work independently while collaborating cross-functionally
- Supervisory or team leadership experience a plus
- Kitchen and bath or interior finish experience a plus
Benefits:
- Competitive compensation with incentive opportunity
- Health, dental, and vision insurance
- Retirement plan with company contribution
- Paid time off and paid holidays
- Mileage or vehicle-related support (as applicable)
- Professional growth and advancement opportunities
About Lakeside HR Group:
At Lakeside HR Group, we understand that finding the right job is essential for your career success. We are a boutique-style human resources consulting and recruiting firm dedicated to providing personalized, tailored solutions. When you partner with us, you are not just getting a recruiter; you are getting the entire Lakeside team working together to support your career goals.
Partner with us at Lakeside HR Group, where we are more than just a recruiting firm; we are your partners in achieving your career aspirations.