Senior Manager, Lifecycle Marketing

Senior Manager, Lifecycle Marketing

Direct Hire | Englewood, CO

Lakeshore Talent is partnering with a dynamic, consumer-focused organization to hire a Senior Manager, Lifecycle Marketing for a newly evolving and highly visible marketing team. This is an exciting opportunity for a strategic yet hands-on lifecycle marketing leader who enjoys building processes, improving customer engagement strategies, and helping shape the future of a growing marketing function.

This role will lead lifecycle marketing strategy and execution across the full customer journey — from acquisition and onboarding through engagement, retention, loyalty, and win-back initiatives. The ideal candidate is highly analytical, execution-oriented, collaborative, and comfortable navigating change within a fast-paced environment.

Compensation & Schedule

• Salary: $120,000–$130,000 base salary

• Bonus: 10% annual bonus opportunity

• Hybrid schedule: In-office Tuesday–Thursday | Remote Monday & Friday

• Full-time, direct hire opportunity

What You’ll Do

• Lead lifecycle marketing strategy across acquisition, onboarding, engagement, retention, loyalty, referral, and win-back programs

• Build and optimize customer journeys across email, SMS, push notifications, and in-app messaging

• Improve customer engagement, retention, and lifetime value through data-driven marketing initiatives

• Develop scalable lifecycle marketing processes, reporting structures, KPIs, and operational best practices

• Partner cross-functionally with Product, Analytics, Data Engineering, Brand, and Operations teams

• Analyze campaign and customer performance data to identify trends, optimization opportunities, and actionable business insights

• Enhance CRM automation, segmentation, personalization, and behavioral targeting strategies

• Manage campaign calendars, testing strategies, and communication governance across owned channels

• Support broader business initiatives including new location launches, product rollouts, and engagement campaigns

• Present recommendations, reporting, and lifecycle insights to senior leadership

• Mentor and support a direct report while helping scale lifecycle marketing capabilities

Early Priorities

Within the first 90 days, this individual will:

• Assess current lifecycle programs, reporting, tools, and operational workflows

• Improve KPI visibility, reporting capabilities, and dashboarding

• Identify opportunities to optimize customer journeys, automation, segmentation, and campaign performance

• Evaluate CRM infrastructure and recommend enhancements

• Help define future-state lifecycle marketing strategy and operational improvements

Qualifications

Required Experience

• 7 years of experience in lifecycle marketing, CRM, retention marketing, or growth marketing

• Strong hands-on experience with lifecycle campaign execution and customer journey orchestration

• Experience with HubSpot is required

• Experience working with POS systems; PAC experience strongly preferred

• Strong background in reporting, KPI development, campaign analysis, and lifecycle performance measurement

• Experience partnering with Analytics and/or Data Engineering teams to improve reporting infrastructure

• Experience building or improving lifecycle marketing processes and operational structure

• Expertise in segmentation, personalization, automation, and behavioral targeting strategies

• Experience managing campaigns across email, SMS, push notifications, and in-app messaging

• Strong communication skills and executive presence

Preferred Background

• Experience within fitness, membership, subscription, retail, hospitality, or multi-location consumer businesses

• Experience supporting location-based or regional marketing strategies

• Experience scaling lifecycle marketing functions within growing organizations

• Familiarity with CDPs and lifecycle measurement frameworks

• Strong A/B testing and experimentation background

Ideal Candidate Profile

• Strategic thinker with a strong execution mindset

• Analytical, data-driven, and naturally curious

• Comfortable building structure within evolving environments

• Independent, proactive, and solutions-oriented

• Adaptable and comfortable navigating ambiguity and organizational change

• Collaborative communicator who can translate data into actionable recommendations

Benefits

This organization offers a competitive benefits package including:

• Medical, dental, and vision coverage

• 401(k) options

• Paid parental leave

• Flexible vacation plan

• Paid holidays

• Complimentary membership/perks program

• Additional employee wellness benefits

Work Environment

This position operates in both office and active business environments. Candidates should be comfortable working in a collaborative, open-concept setting with moderate ambient noise.