Marketing Media Assistant

LJA Mission Statement

The mission of Lake Junaluska is to be a place of Christian hospitality where lives are transformed through renewal of soul, mind and body. 

Located in the Smoky Mountains of Western North Carolina, Lake Junaluska is a conference and retreat center that hosts over 50,000 overnight guests annually.  We have over 400 lodging rooms, a campground, and meeting space for up to 2,000 people.  All facilities are located on a scenic 1,200 acres that boasts panoramic views, abundant recreation opportunities and a 200-acre lake. Our market ranges from youth groups to affluent leisure guests primarily from the Southeastern United States.

Position Summary: 

The Marketing Media Assistant supports the organization’s digital presence, brand consistency, and on-site promotional efforts through content creation, digital maintenance, communication support, and administrative coordination. The role blends creative production with hands-on event support and requires strong organizational skills, attention to detail, and the ability to capture and communicate the brand’s story across multiple platforms.

Essential Duties: 

Content Capture & Assets - 35% 

• Photography/Videography: Capture "in-the-moment" photos and short-form video (Reels/TikToks) of events, menu items, and the golf course grounds.

• Digital Asset Organization: Maintain the company’s library of photos, logos, and videos, ensuring files are named correctly and easy for the team to access.

• Coordinate contract and volunteer photographers (schedule dates and download photo files to marketing drive)

Digital Maintenance & Design -  30%

• Basic Graphic Design: Utilize Canva to create on-brand flyers and signage.

• Social Media Maintenance: Assist Marketing Coordinator in drafting, schedule, and post content across platforms (Instagram, Facebook, LinkedIn, Nextdoor etc.) to maintain a consistent brand voice.

• Website Updates: Perform routine updates to the website, such as changing menu prices, updating holiday hours, or posting upcoming event dates.

• Listing Management: Monitor and update Google Business and Visit Haywood profiles to ensure contact info and menus are current.

Email & Communication - 20%

• Email Marketing: Assist in the assembly and distribution of weekly or monthly newsletters, including basic layout and link testing.

• Review Contact Us requests: Drafting professional responses to maintain a positive brand reputation and adding individuals to email or mail contact lists.

Administrative & On-Site Support - 15%

• Collateral Distribution: Ensure physical marketing materials (posters, table tents, brochures) are printed, current, and displayed correctly around the property.

• Event Support: Assist with the setup and live coverage of on-site events, tournaments, or dining specials.

• Administrative Support: Help manage the marketing calendar and coordinate with vendors (printers, photographers, etc.).

Knowledge, Skills and Abilities

• Required minimum of high school diploma with 2 years of relevant experience in Marketing, Photography or related field. 

• Must have excellent organization and communication skills.  

• Should be highly motivated, team-oriented, creative and collaborative.

• Able to work in Microsoft Office, Canva, WordPress, Constant Contact and Google Workspace; Experience with software is preferred. 

• Require experience with taking and editing photos for marketing initiatives. 

• Prefer knowledge and experience with both digital and print advertising.

• Strong communication skills, writing and verbal.

• Professional knowledge of and comfort working with social media platforms, including Facebook, Instagram, LinkedIn and YouTube.

• Experience with basic video projects is preferred.

• Must possess excellent hospitality skills and a strong desire to foster an attitude of Christian hospitality.

• Internship experience will be considered.

• Experience and familiarity with 501(c)3 not-for-profit organizations preferred.

Working Conditions

• Light to moderate physical activity performing non-strenuous administrative type work.

• Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation; with quiet to moderate noise.

• Physical demands: able to lift up to 25 pounds, manual dexterity sufficient to reach/handle items.

• Manual dexterity to perceive attributes of objects and materials. 

• Climb, balance, stoop, kneel; frequently moves about, able to stand, walk, and sit for extended periods.

• At times, be outdoors in all weather conditions.

• Vision: must be able to see close, have good color vision to perform daily duties.

• Hours: Monday - Friday 8:00 a.m. to 5:00 p.m. Occasional nights, weekend, holiday, OT, as required.

Lake Junaluska is an Equal Opportunity Employer