What are the responsibilities and job description for the Paid Search and Social Specialist position at KORTX?
Who We AreKORTX is a modern media agency specializing in integrated advertising solutions for brands, agencies, and franchise organizations. We blend programmatic media, creative strategy, and advanced analytics to drive measurable results. Rooted in the resilience and creativity of Detroit, our team thrives on innovation, collaboration, and accountability to drive transformative results for our clients. Every member of our team contributes to our shared success, bringing unique perspectives and skillsets to the table. About the RoleThe Paid Search and Social Specialist is responsible for managing and optimizing paid search and social campaigns across Google Ads, Microsoft Ads, and Meta Ads. This role builds on foundational execution skills by adding greater ownership of campaign development, optimization, keyword targeting, and staying current with platform best practices. The Paid Search and Social Specialist operates with a high degree of autonomy within established frameworks, translating performance data into actionable insights while partnering closely with Client Services, Strategy, and Ad Operations. This role contributes meaningfully to client success and new business efforts. You’ll take an active role in explaining both paid and organic strategies during pitches, onboarding, and regular client conversations. Our office is located in Berkley, MI, local candidates preferred. What You’ll DoPaid Search and Social Strategy & Execution:Develop and implement paid search and social strategies aligned with client objectives and KORTX goals.Conduct comprehensive keyword research to improve targeting and reach. Leverage Performance Max (PMax) strategically to enhance campaign performance.Develop and execute bidding strategies to maximize performance and ROI.Participate in client-facing conversations on paid search and social strategy, performance, and recommendations.Manage and optimize campaigns across Google Ads (Search, Performance Max, YouTube, Local Service Ads) and Meta Ads (Traffic, Leads, Video Views, etc.)Coordinate campaign assets and pre-launch deliverables; complete QA and platform checksMonitor and analyze campaign performance using platform alerts and internal processesOptimize campaigns in line with best practices, performance goals, and client KPIsDocument campaign activity, performance trends, and recommendations via internal toolsConduct self-audits and contribute to QA standardsContribute to new business pitches by clearly explaining KORTX’s search capabilities.Partner with Client Services to identify client challenges, growth opportunities, and ongoing strategic needs.Collaborate with Ad Operations to ensure proper execution of paid search plans. Cross-Functional Collaboration:Work with Strategy, Sales, and Account Management to ensure unified Paid Search strategy and alignment.Support Client Services by providing Search and Social expertise for client challenges and planning.Participate in organizational projects focused on enhancing KORTX’s offerings and company growth.Contribute to internal education through platform updates, performance trends, and learningsStay informed about the latest trends and advancements in digital advertising and programmatic technology.Performs other related duties as assigned. What We’re Looking For 3-5 years of hands-on paid search and social experience (Google Ads, Microsoft Advertising, and Meta Ads)Experience developing testing structures and producing client-ready deliverables.Excellent written and verbal communication skills, including client-facing presentations.Ability to manage multiple accounts and work well under tight deadlines.Highly organized, self-motivated, and comfortable leading conversations with clients.Google Ads certifications preferred.Experience in a client-facing role with excellent customer service skills.Ability to manage multiple projects & clients simultaneously and adapt to changing priorities.Familiarity or hands-on experience with AI tools, such as ChatGPT, and how they can enhance communication, reporting, and workflow efficiency. Why KORTXCollaborative, supportive, and growth-focused culture. You will be working on a strong, experienced team!Opportunity to work with innovative brands and cutting-edge digital marketing technology.Competitive compensation and benefits package:This position offers a competitive salary range of $75-85,000 commensurate with experience and qualificationsMedical, Vision and Dental on day 1 for you and your familyOpen Vacation PolicyOpportunity for discretionary bonus Paid Maternity and Paternity programsSafe Harbor 401k plan with employer matchWellness and cell phone stipendBirthday gift card and employee tenure bonusHybrid work environment that emphasizes flexibility and balance, offering the option to work from home or from our modern office in Berkley, MI. KORTX is an equal opportunity employer. We’re committed to building a diverse, inclusive team where everyone belongs. All applicants will be considered without regard to race, religion, gender identity, sexual orientation, disability, age, veteran status, or any other protected status.We do not currently sponsor H-1B visas#LI-DNI Powered by JazzHRyMSoHQFSlI
Salary : $75,000 - $85,000