Analyst, Paid Search & Paid Social

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. 
 
Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible. 
 
As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. 
   
How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.  
  
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.  
  
Open - We value diverse perspectives and new ways of working. 
  
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.  
 
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. 
 
Let's shape the future together. 

The Analyst, Paid Search & Paid Social is responsible for monitoring and maintaining media campaign development and activation on paid search and social channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, creativity, and an overall interest in and understanding of how consumers leverage online media in the decision path.  

• Gather research necessary to build a new campaign 
• Assist the manager in gathering necessary data for plan development 
• Primary party responsible for trafficking approved plan 
• Monitor and maintain campaign budgets, pacing and bid adjustments 
• Active monitoring and management of performance and competitive landscape 
• Monitor and optimize paid search performance to meet business objectives 
• Develop and implement optimization recommendations and/or testing plans
• Utilize platforms such as Google, Facebook, Bing, Reddit, and search bid management tools to build campaigns, implement optimizations, pull reporting, and QA campaigns 
• Pull and analyze data to inform campaign reporting and helping to build insights 
• Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies
• Learn all relevant tools for search and social reporting, analytics and competitive analysis 
• Work closely with manager to establish priorities and manage workload 
• Timely delivery of all work 
• Stay informed on search and social industry trends and new tools
• Successful completion of training programs and requisite certifications – i.e. Google Ads and Meta Blueprint certifications
• Foster strong relationships with internal teams and client groups

• Strong analytical thinking and mathematical skills and an ability to manage data                          
• Ability to manage budgets, bid strategies, and campaign pacing
• Excellent time management and ability to take on multiple projects in a fast-paced environment
• Experience in paid social or paid search campaign development/management/optimization with the use of leading hands-on experience in platforms like Google Ads, Microsoft Ads, Facebook Ads Manager, Reddit Ads, or TikTok Ads is a plus
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting 
• Strong organizational and communication skills 
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel  

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. 

Compensation Range: $49,305 - $62,300 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/1/2025

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Salary : $49,305 - $62,300