What are the responsibilities and job description for the Paid Search Specialist position at Healix Interactive Media?
Company Description
Healix Interactive Media specializes in supporting addiction treatment centers in growing their admissions through expert marketing strategies.
Role Description
This is a remote position for a Paid Search Specialist. In this role, you will develop, manage, and optimize paid search campaigns across platforms such as Google Ads to drive performance and achieve client goals. Responsibilities include conducting keyword research, monitoring campaign performance, providing data-driven insights, implementing bidding strategies, and creating detailed reports on campaign outcomes. Collaboration with teams on broader digital marketing strategies and staying updated on industry trends will be key to success in this role.
Qualifications
- 5 years of experience managing Paid Search Campaigns, especially on platforms like Google Ads.
- Experience in conducting Keyword Research and implementing effective strategies
- Knowledge of Web Analytics and tools such as Google Analytics and Google Tag Manager
- Analytical mindset with the ability to interpret complex data and metrics to optimize performance
- Strong organizational and time-management skills for handling multiple projects simultaneously
- Familiarity with healthcare marketing.