VP- Strategy, Institutional Advancement, Communications, and Marketing

Korn Ferry has partnered with our client on their search for VP- Strategy, Institutional Advancement, Communications, and Marketing

The College

Prince George’s Community College (PGCC) is the region’s premier center for dynamic teaching and learning, strategic partnerships, and community engagement that advances knowledge, economic equity, and lifelong personal development. Prince George’s Community College provides high-quality, transformative learning experiences that enrich lives and empower students to earn credentials leading to personal development, professional advancement, and economic prosperity.

Prince George’s Community College (PGCC) opened its doors in 1958. For the first 10 years, the College offered classes at Suitland High School for those interested in earning a college degree or advancing their career. Today, PGCC offers more than 200 academic and career training programs, new buildings with cutting-edge technology on the 150-acre Largo campus, and five off-campus learning sites that make classes more accessible to students across the county.

Nearly 25,000 students each year enroll at PGCC. Students are set on a clear path to achieving their goals and dreams. The PGCC faculty and staff provide encouragement and support. Student success is the highest priority at PGCC. The College serves all who seek a degree, want to boost their career, or want to learn new skills. Your success through the transformative power of education is a big part of the PGCC mission.

PGCC aligns its programs and resources with student and community needs. This is part of the College’s mission to enhance the region's economic vitality. The College prepares students to be competent and skilled members of the workforce. Prince George's Community College also prepares students to contribute their time and talents to the community in meaningful ways. These efforts strengthen the foundation of the College and boost the economy.

Strategic Goals

Strategic goals are intended to focus the institution in a manner that will facilitate its ability to leverage strengths and resources that best serve its mission for the period defined by this strategic plan.

Prince George’s Community College will focus on:

• Enhancing equitable access and value for enrolling at PGCC
• Optimizing pathways to graduation, transfer, or entering the workforce
• Ensuring learning and achievement through high-impact educational practices
• Reimagining workforce innovations and partnerships

The Opportunity

Position: Vice President, Institutional Advancement, Communications, and Marketing

Location: Largo, MD

Reporting Relationship: President

Website: Prince George's Community College

Purpose of the Position

The VP for Institutional Advancement, Communications, and Marketing oversees the Communications Department, including public relations, creative design, PGCC TV, and social media, as well as marketing and institutional advancement. This position is responsible for building internal momentum and developing Prince George’s Community College’s plan for sustainability. The VP partners with staff, faculty, and executive leadership to address gaps, trends, and opportunities for enhanced services. Overall, the VP partners with internal and external constituents to strengthen the College’s philanthropic support, communications, marketing presence, community engagement, and long-term institutional sustainability. Serves as a strategic advisor and key aide to the President and executive leadership team and will direct, coordinate and facilitate the implementation and management of key strategic initiatives that advance institutional advancement, communications, marketing, and external partnerships.

Essential Functions

• Provides executive leadership for Institutional Advancement, Communications, and Marketing, ensuring alignment with the College's mission, vision, and priorities.
• Develops and champions a comprehensive institutional advancement vision that strengthens philanthropic support, community engagement, constituent relationships, and the College’s long-term sustainability.
• Leads the development and implementation of a comprehensive advancement strategy that supports the College’s mission, enhances institutional visibility, and expands philanthropic investment.
• Cultivates, solicits, and stewards relationships with donors, alumni, community leaders, corporations, foundations, and other key stakeholders to increase philanthropic support for the College.
• Provides strategic leadership and oversight for Communications and Marketing, advancing an integrated, forward-looking communications strategy that amplifies the College’s reputation and mission impact across all audiences.
• Directs communications and marketing strategies that enhance the College's reputation, increase visibility, support enrollment and student success initiatives, and promote institutional achievements.
• Serves as a principal advisor to the President and executive leadership team on institutional advancement, communications, marketing, public affairs, external relations, and partnership development.
• Develops and strengthens workforce, philanthropic, community, and industry partnerships that advance economic development, innovation, student success, and institutional sustainability.
• Oversees advancement operations, including donor engagement, prospect development, stewardship, advancement reporting, campaign management, and constituent relationship management systems.
• Leads initiatives that strengthen alumni engagement, volunteer leadership, donor recognition, and community involvement in support of the College.
• Monitors trends and emerging opportunities in philanthropy, higher education, workforce development, communications, and marketing to position the College for growth and enhanced community impact.
• Provides strategic oversight, supervision, and performance evaluation for assigned departments and staff.
• Fosters strong cross-campus collaboration and alignment with faculty, staff, administrators, and College leadership to strengthen institutional advancement, communications, marketing, and community partnerships.
• Establishes measurable goals and performance metrics for advancement, communications, marketing, and partnership initiatives and regularly evaluates outcomes to ensure effectiveness and continuous improvement.
• Provides leadership in the allocation of resources to support communications, marketing, and institutional advancement initiatives, ensuring effective implementation, measurable outcomes, and alignment with institutional goals.
• Complies with the State of Maryland ethics requirements, including annual financial disclosure with the Maryland State Ethics Commission.
• Performs other duties as assigned in support of the President’s and the College’s mission and strategic direction.

KNOWLEDGE, SKILL AND ABILITIES

• Proven experience in high-stakes leadership, including crisis management, organizational resilience, and mission-driven innovation.
• Comprehensive knowledge of higher education institutional advancement, including fundraising principles, donor cultivation, stewardship, and campaign management.
• Knowledge of communications, marketing, branding, and public relations strategies within complex institutions.
• Ability to develop and execute long-term institutional advancement strategies aligned with organizational goals.
• Ability to manage budgets, allocate resources, and oversee operational effectiveness across multiple departments.
• Knowledge of strategic enrollment marketing and reputation management in higher education.
• Excellent organizational and communication skills, with the ability to distill complex information and convey it with clarity and strategic intent.
• Outstanding interpersonal skills with demonstrated ability to engage and influence diverse constituencies in a complex, multi-stakeholder environment.
• Inspirational leadership and supervisory abilities that cultivate innovation, accountability, and continuous improvement.
• Strong analytical skills to interpret data, assess trends, and translate insights into actionable strategies.
• Demonstrated capacity to author high-impact reports, presentations, speeches, and institutional communications that reflect the College’s mission and aspirations.
• Proven ability to represent the College with credibility, integrity, and diplomacy in internal and external engagements.
• Excellent critical thinking, judgment, and decision-making skills in alignment with institutional standards and mission imperatives.
• Demonstrates discretion, confidentiality, and trustworthiness in support of executive-level decision-making.

EDUCATION AND EXPERIENCE

• Master’s degree in a related field required
• Minimum of ten (10) years of full-time experience in the professional area of higher education.
• Must have at least five (5) years of experience supervising personnel and administering programs directly related to the professional area.
• Doctorate degree preferred

COMPENSATION AND BENEFITS

• The targeted salary range for this role is $160-180k and will be commensurate with experience. In addition to a competitive salary, PGCC offers a comprehensive benefits package.

Prince George’s Community College is committed to a policy of equal opportunity for all persons to the end that no person, on the grounds of sex, age, race, color, religion, national origin, ancestry, marital status, sexual orientation, gender identity, or status as a qualified individual with a disability, qualified disabled veteran, or Vietnam-era veteran, shall be excluded from participation in, be denied the benefits of, or be otherwise subjected to discrimination under any program or activity of this institution.

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