What are the responsibilities and job description for the Senior Marketing Strategist position at Kollective Group?
Job Title: Senior Marketing Strategist
Location: NYC, Hybrid (In office 2 days/ week)
Industry: Events Services
Our client is a fast-growing B2B market research and executive events organization connecting senior decision-makers with innovative strategies and technologies shaping the future of enterprise business.
They are seeking a highly driven Senior Marketing Strategist to work directly alongside executive leadership and take ownership of marketing strategy across a growing portfolio of B2B events.
This is not a “manage agencies from a distance” type of role, this is a hands-on opportunity for someone who loves building campaigns, testing ideas, analyzing performance, and making a direct impact on business growth.
Even more exciting: this role is designed to evolve into a leadership position with the opportunity to build and manage a marketing team as the company scales.
Responsibilities:
- Own end-to-end strategy and execution for event and portfolio marketing campaigns
- Drive demand generation, lead generation, and database growth initiatives
- Analyze campaign performance, ROI, and marketing metrics to optimize results
- Create compelling marketing copy, campaign content, and website updates
- Manage social media strategy and external vendor/channel partnerships
- Collaborate cross-functionally with sales, production, and customer success teams
- Identify new growth opportunities, marketing innovations, and campaign strategies
- Over time, help build and lead a growing marketing function
Requirements:
- 3–5 years of B2B conference/event marketing experience
- Strong hands-on campaign execution experience with measurable results
- Excellent copywriting and communication skills
- Ability to think strategically while remaining execution-focused
- Experience managing budgets, timelines, and multiple campaigns simultaneously
- Entrepreneurial, proactive mindset with a strong sense of ownership
- Leadership potential or prior people management experience preferred
- Bachelor’s degree or equivalent experience
Benefits:
💰 $85K–$100K Base Bonus
📍 Hybrid – 2 Days/Week in Midtown NYC (Must reside in NY, NJ, or CT)
🩺 Medical, Dental, Vision, 401K
- High-visibility role with direct exposure to leadership
- Autonomy to test, build, and implement your own ideas
- Clear path toward team leadership and long-term growth
- Opportunity to make a measurable impact within a scaling organization
If you’re looking for a role where your ideas will actually be heard, and implemented, this could be a fantastic next step.
Salary : $85,000 - $100,000