What are the responsibilities and job description for the Vice President of Marketing (Remote) position at Knack?
Vice President of Marketing
Think you’ve got a knack for working on a team, and want to be at the forefront of the digital landscape with the fastest growing peer tutoring platform in the country?
Knack is the eminent student-led learning strategy for colleges and universities. With Knack, colleges and universities can mobilize their high-achieving students to build a larger network of peer tutors and ensure no student is left without the support they need. It’s modernized peer learning for students, by students.
If you are interested in working on a team of constantly curious, driven innovators, who are modernizing peer learning, then look no further!
The role...
We are seeking a full-time Vice President of Marketing who will report directly to our CEO. This is a dynamic, multifaceted, and challenging role, in which you will spearhead our marketing, brand, and demand generation efforts. As we continue our high-growth trajectory, you will be a pivotal member in driving the momentum and velocity behind our company's growth — excited yet?!
What you get...
- Competitive salary & vested stock options (equity ownership)
- Health care benefits (medical, dental, vision), 401K, and wellness stipend
- Flexible time off policy in addition to 12 company holidays and a winter break
- Work from home flexibility and monthly stipend
- Company-sponsored technology and equipment
- Annual company retreat
- Autonomy, ownership, and the chance to grow alongside a phenomenal and passionate team every day
What you get to do...
- Lead the overall marketing strategy and own the allocation of the marketing budget, ensuring maximum ROI across all efforts including content, events, email, and demand generation
- Directly manage and mentor a high-performing team, facilitating weekly strategy meetings and fostering a culture of continuous growth
- Streamline existing marketing channels, while identifying and establishing new strategies to exceed growth targets for revenue and partnerships
- Design and execute marketing campaigns, collaborating closely with Academic Relations, Partner Success, and Sales teams
- Drive company-wide alignment on brand positioning, content creation, and overall messaging
- Develop and test new marketing initiatives, guiding your team to tailor content to Knack’s target audiences and craft compelling messaging for partner marketing and user engagement campaigns
- Utilize HubSpot analytics to inform high-level strategies, measure campaign effectiveness, and optimize reach and engagement across the funnel
- Build compelling sales enablement tools to drive new partner acquisition and increase engagement from existing partnerships
This may be for you if...
- You have 10 years of marketing experience
- You have 5 years of leadership experience within the education sector (EdTech, Higher Ed, etc.)
- You have extensive experience managing marketing budgets, forecasting spend, and demonstrating clear return on investment
- You are an exceptional leader who knows how to empower direct reports, enjoying collaboration and team success just as much as individual achievements
- You possess a strong strategic vision but aren't afraid to roll up your sleeves to review copy or engage with current and prospective customers
- You are intrinsically motivated, welcome the autonomy of a leadership role, and work exceptionally well in a fast-paced, remote environment
Extra Credit!
- Experience with tutoring businesses
About Knack
Knack Technologies, Inc. launched in 2016 at the University of Florida by a founding team who came together to build peer communities that would be more enjoyable, relevant, and effective than traditional learning environments.
Today, we enable college students to connect with each other for in-person and online tutoring by offering an award-winning peer tutoring platform with web and mobile applications that are equal parts functional and aesthetic. We partner with some of the largest universities in the U.S., serving thousands of students, tutors, and college administrators every single day.
We’re proud to be backed by top-tier Silicon Valley investors including Jeff Vinik (Owner, Tampa Bay Lightning), Precursor Ventures, Bellini Capital Partners, Bisk Education Ventures, Elysium Venture Capital, Arizona State University Enterprise Partners, TiE Tampa Bay Angel Fund, and Alex Sink (Former CFO, State of Florida).
We’ve been featured on Inc.com, Forbes, TechCrunch, EdSurge, ELearning Inside, Entrepreneur.com, USA Today, and many other well-known publications/media outlets. Our team has won numerous awards including the 2019 Lumina Foundation’s Education Innovation Prize, UF’s Big Idea Business Plan Competition, Village Capital’s 2018 Education Program, the 2015 Thiel Summit Pitch Competition, and the 2017 1776 Challenge Cup.