Vice President Marketing

We are working with a fantastic client that is looking for a Vice President of Marketing inside of the world of Alternative investment management. This is a dynamic high growth opportunity, with the ability to take ownership of building the marketing strategy.

Key Responsibilities

Social Media Management (LinkedIn Focus)

• Develop and execute a comprehensive LinkedIn strategy to grow follower base, engagement, and brand authority among institutional investors and industry professionals.
• Create, schedule, and publish LinkedIn content including thought leadership posts, firm updates, market commentary, employee spotlights, and multimedia assets.
• Monitor analytics and report on KPIs (impressions, engagement rate, follower growth, click-through) with data-driven recommendations for optimization.
• Manage executive social presence by advising leadership on LinkedIn best practices.
• Stay current on LinkedIn algorithm updates, features, and industry social media trends.

Content Marketing

• Produce high-quality written content including white papers, blog posts, newsletters, case studies, investment commentaries, and pitch deck narratives.
• Collaborate with investment professionals to translate complex strategies and market insights into compelling, accessible content for target audiences.
• Maintain an editorial calendar and ensure consistent brand voice and messaging across all channels.
• Manage relationships with external writers, designers, and creative agencies as needed.
• Oversee website content updates and SEO optimization efforts.

Events & Conferences

• Research, evaluate, and recommend industry conferences, forums, and sponsorship opportunities aligned with firm objectives and target audience.
• Manage end-to-end event logistics for sponsored events, speaking engagements, and proprietary firm-hosted events (roundtables, investor dinners, webinars).
• Develop event collateral, talking points, and follow-up strategies to maximize ROI.
• Coordinate with sales and investor relations to ensure seamless pre-event outreach and post-event follow-up.
• Track event performance metrics and maintain a database of industry conferences and networking opportunities.

Press & Media Outreach

• Assist with press outreach efforts including drafting press releases, media pitches, and firm announcements for trade and financial publications.
• Identify and cultivate relationships with journalists, editors, and media contacts covering alternative investments and financial services.
• Coordinate media opportunities for firm leadership including interviews, bylined articles, and expert commentary placements.
• Monitor media coverage and industry news to identify timely PR opportunities and manage the firm’s media presence.

Qualifications

Required

• Bachelor’s degree in Marketing, Communications, Business, Finance, or a related field.
• 4–7 years of marketing experience, with a strong preference for candidates with backgrounds in alternative investments, asset management, or financial services.
• Demonstrated expertise in LinkedIn strategy and social media management with measurable results.
• Excellent writing and editing skills with the ability to convey complex financial topics clearly and persuasively.
• Experience planning, coordinating, and executing events and conference sponsorships.
• Proficiency with marketing tools such as HubSpot, Hootsuite, Canva, Google Analytics, or comparable platforms, as well as familiarity with AI-powered marketing and content tools.
• Strong project management skills with the ability to manage multiple priorities simultaneously.

Preferred

• Experience marketing to institutional investors, family offices, or high-net-worth individuals.
• Familiarity with compliance and regulatory considerations in financial services marketing (e.g., SEC marketing rule).
• Knowledge of CRM platforms (Salesforce, DealCloud, or similar).
• Experience with marketing automation, email campaigns, and lead nurturing workflows.
• Experience with press outreach, media relations, or public relations in a financial services context.

Compensation

The base salary range for this position is $110,000–$135,000 per year, commensurate with experience. Actual compensation will depend on qualifications, experience, and skillset.