Product Manager - Data Platforms

Responsibilities

Kforce has a client in Orlando, FL that is seeking a Product Manager - Data Platforms. Overview: This role will play a critical part in stabilizing and optimizing a key technology partnership that is currently underperforming, while driving forward initiatives across identity resolution, customer data platforms (CDP), and marketing data warehousing. As a Product Manager, you will work closely with senior leadership, including the SVP of Customer Data Platforms, to define and execute a forward-looking data strategy-one that incorporates AI, improves data quality, and enables more effective, personalized marketing. Duties:

• Own the product strategy and roadmap for data platforms supporting marketing and customer insights
• Lead efforts to address fragmented data environments, particularly those resulting from M&A activity
• Drive improvements in identity resolution, customer data unification, and segmentation capabilities
• Partner with stakeholders to enhance targeted campaign execution by consolidating and activating data across multiple sources
• Evaluate and improve performance of external technology partners, ensuring accountability and delivery
• Collaborate with engineering and analytics teams to build and optimize the marketing data warehouse
• Support campaign management systems with clean, reliable, and actionable data
• Define and track KPIs related to data quality, platform adoption, and campaign effectiveness
  
  

Key Focus Areas

• Identity Resolution
• Marketing Data Warehouse
• Campaign Management Platforms
• Customer Data Platform (CDP)
  
  

Challenges You'll Solve:

• Fragmented and inconsistent data across systems
• Lack of standardized data models and governance
• Difficulty executing precise, targeted campaigns due to dispersed data sources
• Legacy impacts from M&A and historical data management gaps
  
  

Requirements

• Experience with Segment (CDP), including administrative or implementation exposure
• Strong understanding of data architecture, data modeling, and data pipelines
• Ability to work with datasets to uncover insights (e.g., eCommerce behaviors like cart abandonment)
• Experience partnering with data engineering teams on platform development
• Familiarity with AI-driven data use cases, including personalization, segmentation, or automation
• Exposure to AI integrations or agent-based workflows (even at a personal or experimental level)
• Interest in contributing to an AI-forward data organization
• Strong analytical and data-driven mindset
• Ability to translate complex data challenges into clear product strategies
• Comfortable working with senior leadership and influencing direction
• Proactive, solution-oriented, and adaptable in evolving environments
• Strong cross-functional collaboration skills
  
  

Why This Role Matters: This role sits at the core of transforming how the organization leverages data. By unifying systems, improving data quality, and introducing AI-driven capabilities, you will directly impact marketing effectiveness, customer experience, and business growth.

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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