Director of eCommerce - Premium Beauty Brand

Our client, a well-established premium beauty and skincare company based in Orange County, California, is seeking an experienced Director of eCommerce to lead their North American direct-to-consumer digital business. This is a unique opportunity to join a restructured eCommerce team and drive strategic growth for a brand with strong market presence and significant expansion potential.

The ideal candidate will be both strategic and tactical, a hands-on eCommerce operator with deep experience in site management, conversion optimization, and operational leadership. You'll have the autonomy to shape the direction of a ~$50M digital business and build your team as the department scales.

This role offers the rare combination of working with an established brand while having the entrepreneurial freedom to innovate and execute like a startup.

As Director of eCommerce, you will own the end-to-end digital customer experience and drive revenue growth across the brand's DTC channels. Reporting to the VP of eCommerce, you'll lead strategy and execution while partnering cross-functionally with Marketing, Creative, Operations, and Product Development teams.

eCommerce Strategy & Operations

• Drive the North American eCommerce strategy aligned with broader business objectives and digital goals
• Manage the DTC digital business to ensure consistent growth in awareness, engagement, and revenue
• Lead initiatives that optimize the customer journey from discovery through conversion and retention
• Oversee merchandising strategy, promotional campaigns, seasonal planning, inventory coordination, content strategy, and performance analytics
• Build and maintain strong partnerships with Finance, Marketing, Product Development, Supply Chain, and Customer Service teams
• Manage relationships with third-party agencies, system integration partners, and vendors (developers, subscription platforms, CRO tools, etc.)
  

Digital Execution & Innovation

• Develop and implement an eCommerce roadmap focused on revenue growth, profitability, and customer satisfaction
• Launch new capabilities with emphasis on loyalty programs, personalization, and engaging content experiences
• Champion exceptional user experience by improving site UX, streamlining customer journeys, and delivering personalized content
• Identify and integrate emerging digital capabilities to drive competitive differentiation and customer engagement
  

Data & Analytics

• Deliver comprehensive weekly and monthly sales reporting with clearly defined KPIs
• Generate actionable insights using customer surveys, digital analytics, and behavioral data
• Implement testing strategies to improve conversion rates and retention metrics
• Track ROI of digital investments with clear reporting on customer acquisition, growth, engagement, and overall eCommerce performance
  

Performance Optimization

• Use data-driven testing to identify friction points in the customer journey and prioritize high-impact improvements
• Partner with Finance to develop budget scenarios aligned with sales goals and marketing investment strategies
• Collaborate with Planning teams to optimize inventory assortments, align stock with demand, and ensure product availability
• Provide regular performance updates to senior leadership on DTC business results
  
  

Experience & Background:

• Minimum 12 years of experience in eCommerce or digital marketing, with at least 5 years in a management role with direct DTC responsibility
• Proven track record of scaling an eCommerce business and consistently achieving revenue targets
• Background in CPG, premium beauty, or skincare industries strongly preferred
• Demonstrated success managing complex, cross-functional digital initiatives
  

Technical Expertise:

• Experience with major eCommerce platforms (Shopify, Magento, or similar)
• Proficiency with analytics tools including Google Analytics
• Strong knowledge of CRM/email marketing platforms (Klaviyo or similar)
• Experience with conversion rate optimization (CRO) and A/B testing platforms
• Solid understanding of digital advertising, SEO, and customer retention strategies
  

Leadership & Soft Skills:

• Exceptional project management and organizational skills with ability to manage multiple priorities
• Outstanding communication and presentation abilities—comfortable presenting to senior leadership
• Strategic thinker with strong tactical execution capabilities
• Ability to navigate ambiguity and thrive in fast-paced, dynamic environments
• Adaptable problem-solver who can pivot quickly based on business needs
• Collaborative team player who works effectively across diverse functional teams
  

Education:

• Bachelor's degree required, preferably in Marketing, Communications, or related field
• Advanced degree preferred
  

• Experience with Salesforce Commerce Cloud (SFCC) is a significant plus
• Passion for skincare and understanding of the beauty consumer
• Experience building and scaling eCommerce teams
• Background working with emerging brands or in entrepreneurial environments
• Familiarity with loyalty program implementation and personalization strategies
  
  

• Base Salary: $160,000 - $180,000 (depending on experience)
• Annual Bonus: 15% performance-based bonus
• Comprehensive Benefits Package
  

• Location: Irvine, California (Orange County)
• Work Model: Hybrid - 3 days per week in office (Tuesdays required, plus 2 additional days of your choice)
• Travel: 5-10% travel may be required
  

This is an exceptional opportunity for a senior eCommerce professional who wants to:

• Lead digital strategy for an established premium beauty brand with strong market positioning
• Have both strategic influence and hands-on operational impact
• Build and scale a high-performing eCommerce team from the ground up
• Work with a collaborative, entrepreneurial team that values innovation
• Enjoy career growth potential in a newly structured department with executive visibility
  

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