What are the responsibilities and job description for the Circle Y Saddles: Digital Marketing Specialist position at Kaspar Companies?
Circle Brands
Job Description: Digital Marketing Specialist
Do you thrive on turning data into revenue and measurable growth?
Are you energized by optimizing campaigns that directly impact business performance?
Do you enjoy owning the full customer journey from click to conversion?
Do the values of stewardship, versatility, and family resonate strongly with you?
Do you find the improvement of people’s lives through stewardship of God-given resources inspiring?
Circle Brands is right for you!
Digital Marketing Specialist Job Summary
The Digital Marketing Specialist is responsible for driving online revenue growth through paid advertising, email marketing, and customer journey optimization. This role focuses on maximizing ROI, improving conversion rates, and scaling digital performance across ecommerce channels.
Digital Marketing Specialist Responsibilities
- Manage and optimize Google Ads and Meta ad campaigns to drive revenue growth
- Plan, execute, and analyze email marketing campaigns to increase engagement and conversions
- Monitor key performance metrics including ROAS, CPA, and conversion rates
- Identify and implement improvements across the digital customer journey
- Conduct A/B testing to improve campaign performance and user experience
- Collaborate with internal teams to align marketing efforts with business goals
- Generate reports and insights to guide data-driven decisions
- All other duties as assigned by management
Digital Marketing Specialist Skills and Competencies
- Strong analytical and data-driven decision-making skills
- Ability to interpret campaign performance and optimize accordingly
- Detail-oriented with a focus on continuous improvement
- Strategic thinker with hands-on execution capability
- Effective communication and collaboration skills
Digital Marketing Specialist Qualifications
- 2 years of digital marketing experience
- Proven experience managing Google and Meta advertising campaigns
- Experience with email marketing platforms and campaign execution
- Ecommerce experience preferred
- Demonstrated ability to manage budgets and drive measurable ROI
Digital Marketing Specialist Physical Requirements
- Ability to sit and work at a computer for extended periods
- Occasional standing, walking, and light lifting as needed
Digital Marketing Specialist Work Environment
This role operates primarily in an office setting with a collaborative team environment.
Digital Marketing Specialist Benefits
- Health Insurance
- Vision Insurance
- Dental Insurance
- 401k
- Paid Time Off
- Profit Sharing
- Counseling