E-Commerce and CRO Manager

About Jones Road

Jones Road Beauty was founded by makeup artist Bobbi Brown on the philosophy that the world doesn't need more beauty products. It needs better beauty products. Clean, strategic, high-grade formulations that work on every skin type and tone—and that are as simple to use as they are to master. Jones Road is a lifetime of beauty knowledge, distilled.

About the Role

We're entering a new era at Jones Road—one powered by AI enablement and the belief that the right person with the right tools can achieve extraordinary impact. This role reports to our Senior Director of Growth and Ecommerce and is perfect for someone who thrives on autonomy, innovation, and driving measurable results through digital excellence.

We're looking for a passionate, high-agency individual who can independently own our digital product roadmap and conversion optimization strategy. Using cutting-edge AI tools like Claude Code, you'll build, test, and optimize experiences that would traditionally require an entire team. While you'll have design and development support, this role demands someone who can strategize, execute, and analyze with remarkable independence. This isn't a role for everyone—we're looking for one very specific person who's excited to redefine how digital commerce work gets done.

What You'll Do

• Manage and execute the complete website digital product roadmap and user experience strategy

• Collaborate closely with the Growth team to build, test, and analyze high-converting landing pages

• Execute an always-on conversion rate optimization program using AI tools and data-driven insights

• Analyze and optimize site performance using GA4, heatmaps, and other analytics tools

• Support the continuous testing of new copy, imagery, layouts, and engagement mechanisms

• Collaborate with Growth, Retention, and Creative teams to drive new customer acquisition outcomes

• Execute A/B testing strategies and experimentation programs, preferably with IntelliGems and Shopify

• Manage the feedback loop from testing to analysis to team-wide learnings and recommendations

What You'll Bring

• 3-5 years of experience in ecommerce, conversion optimization, or digital marketing

• Hands-on experience with Claude Code or similar AI coding tools (absolutely required)

• Proven experience with A/B testing and experimentation, preferably with IntelliGems and Shopify

• Strong landing page build and optimization experience

• High agency mindset with extreme passion for continuous learning and staying ahead of industry trends

• Startup experience preferred; agency experience welcome

• Ability to work independently while collaborating effectively as part of a team

• High ambition and drive to redefine digital commerce excellence

• Google Analytics experience preferred

• Familiarity with heatmap tools preferred

• Basic coding understanding and experience with design tools like Figma a plus

What Success Looks Like

• Build and execute a comprehensive testing roadmap using AI-powered customer insights and data analysis

• Deliver measurable improvements in conversion rate, average order value, and overall user experience

• Maintain an always-on, world-class conversion optimization program with minimal support

• Generate actionable insights and recommendations that drive growth team outcomes

• Establish yourself as the go-to expert for digital product optimization and AI-enabled commerce strategies

• Demonstrate the ability to independently manage complex digital initiatives while contributing to team success

This is a very new role and a revolutionary way of working. We're willing to significantly invest in the right person through coaching, training, and support, but we need someone ready to pioneer the future of AI-enabled digital commerce with us.

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This is a hybrid role based on out of NJ. The compensation band for this role is $85,000 - $135,000.