What are the responsibilities and job description for the Vice President, Product Marketing position at Jobright.ai?
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Job Summary:
Constant Contact is a company dedicated to empowering businesses and individuals to succeed online. They are seeking a strategic and dynamic Vice President of Product Marketing to lead product marketing, research, and pricing, ensuring alignment with customer needs and market demand to drive growth and adoption.
Responsibilities:
• Define and drive the overarching product marketing strategy aligned with company objectives and customer needs in partnership with corporate strategy and product teams.
• Serve as a key member of the leadership team to inform strategic decisions with market, customer, and competitive insights.
• Build and mentor a high-performing product marketing team, fostering a culture of innovation, collaboration, and results.
• Lead cross-functional go-to-market efforts for new product launches, new global markets, major updates, and feature enhancements.
• Partner closely with Product, Growth, and sales teams to drive user acquisition, engagement, and retention.
• Own pricing and packaging strategy in collaboration with Product and Finance teams.
• Craft and continually refine compelling product positioning and messaging that differentiates Constant Contact in a competitive market and increases market share.
• Develop clear, consistent narratives across all touchpoints—from web to sales to customer onboarding.
• Build a customer-centric marketing engine rooted in data, persona development, segmentation, and usage patterns.
• Partner with corporate strategy and research team to conduct market maps, market sizing (TAM/SAM/SOM), competitive analysis, and market research to identify trends and opportunities.
• Equip marketing, Sales and Customer Success teams with tools, training, and collateral to effectively convey product value including messaging guides, pitch decks, datasheets, case studies, claims and proof points.
Qualifications:
Required:
• 15 years of experience in SaaS product marketing in consumer or SMB tech, with at least 5 years in an executive leadership role.
• Proven track record leading product marketing in high-growth, customer-centric organizations.
• Experience with SMB or prosumer audiences is a strong plus.
• Exceptional storytelling and strategic thinking skills with a keen understanding of customer psychology.
• Strong analytical capabilities to interpret data and translate into actionable insights.
• AI champion and enabler.
• Expertise in competitive analysis, pricing, packaging, and go-to-market execution.
• Demonstrated ability to influence cross-functional stakeholders and drive alignment.
• Inspirational leader with a builder player coach mindset.
• Committed to hiring, developing, and retaining top talent.
• Comfortable in fast-paced environments and shifting priorities.
• Track record of expanding market share in the US and growing and launching internationally.
• Able to work through multiple time zones.
Preferred:
• MBA preferred.
Company:
Constant Contact provides email, social media and event marketing tools to help small businesses grow their customer base. Founded in 1998, the company is headquartered in Waltham, Massachusetts, USA, with a team of 1001-5000 employees. The company is currently Public Company. Constant Contact has a track record of offering H1B sponsorships.
