What are the responsibilities and job description for the Product Marketing Manager - Wearables Experiences - Associate position at Jobright.ai?
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Job Summary:
Meta is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. The Wearables Product Marketing Team is looking for a growth-minded Product Marketing Manager to lead go-to-market efforts that support engagement and retention by building foundational lifecycle and engagement strategies for software experiences.
Responsibilities:
• Partner closely with product teams to define prioritization, strategy, roadmap and success metrics across a range of cross-functional business initiatives to achieve engagement and retention
• Build foundational lifecycle and engagement strategies that drive onboarding, engagement, and retentive usage of software experiences
• Plan, coordinate, and execute product launch and go-to-market strategies, including goals, channel plans, messaging, asset development and integrated launch planning with cross functional partners
• Drive target audience definition, value proposition, messaging development, content creation, and go-to-market channel activation across audiences to achieve awareness, adoption, and retention goals
• Partner with research teams to gather market, category, channel and audience insights to inform launch and growth tactics for software experiences
Qualifications:
Required:
• 6 years of experience in strategic marketing, product marketing management or product management, within technology, internet technology, or management consulting
• Combination of strategic product marketing experiences and hands-on tactical execution
• Experience with customer research and proficiency in using data and insights to inform product and Go-To-Market strategy
• Experience working in a cross-functional capacity within a dynamic environment
• Experience delivering product launch results with internal and external partners including product, sales, marketing, communications, partnerships, legal and policy
Preferred:
• Experience in developing go to market strategies and partnering closely with product teams
• Experience in consumer tech hardware and/or software for hardware products
• Domain knowledge in AR, smart glasses, and/or wearable devices
Company:
Meta is a social technology company that enables people to connect, find communities, and grow businesses. Founded in 2004, the company is headquartered in Menlo Park, California, USA, with a team of 10001 employees. The company is currently Public Company. Meta has a track record of offering H1B sponsorships.
