Product Marketing Manager, Platform, Mid-Level

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Job Summary:

Gusto is a modern online people platform that helps small businesses manage their teams. They are seeking a strategic, growth-focused Product Marketing Manager to accelerate the growth of their core platform products by implementing and optimizing high-performance programs throughout the customer lifecycle.

Responsibilities:

• Understand customer needs through synthesis of qualitative and quantitative sources (market analysis, surveys, customer interviews, and product usage data). Leverage your understanding to impact strategy.

• Influence the product roadmap by delivering on actionable insights & recommendations necessary to drive the business.

• Develop positioning and messaging for target audiences that drives action, translating them into compelling value propositions and materials for go-to-market teams.

• Design and implement strategic end-to-end growth campaigns that engage, convert, and retain prospective buyers with a focus on specific buyer and vertical segments

• Analyze campaign performance, assess campaign effectiveness, and adapt campaigns to achieve goals

• Build strong relationships with key cross-functional stakeholders across marketing, product, customer success, and operations to ensure campaign enablement and engagement

• Develop scalable, repeatable campaign playbooks that can be applied to different customer segments

• Collaborate with sales and customer success teams to develop field enablement materials that drive pipeline conversion

Qualifications:

Required:

• 6 years of experience developing and executing strategic growth programs that drive business impact through integrated marketing, growth, lifecycle, or a related position

• Deep understanding of marketing funnel tactics and metrics by stage

• Outstanding communication skills, with the ability to communicate sophisticated ideas in simple terms with brand voice and conversion in mind

• Strong project management skills and ability to use data to guide decision-making and prioritization

• An influencer that establishes credibility upwards and cross-functionally to drive collaboration and decision making

• A strong collaborator who thrives in a fast-paced environment with multiple cross-functional partners

• A self-starter motivated by taking ownership of your work and crafting new opportunities for experience

• Someone who gets excited about working in a fast-paced, fun and collaborative environment; with the ability to embrace change and ambiguity

• BA/BS degree

Preferred:

• Experience marketing AI tools and mobile apps

Company:

Gusto is an HR and payroll platform that simplifies complex tasks, empowering businesses to focus on what matters most. Founded in 2011, the company is headquartered in San Francisco, California, USA, with a team of 1001-5000 employees. The company is currently Late Stage. Gusto has a track record of offering H1B sponsorships.