What are the responsibilities and job description for the Product Marketing Specialist position at Jobgether?
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Product Marketing Specialist in Canada.
This role offers an exciting opportunity to drive product awareness, adoption, and market positioning for innovative software solutions. You will translate complex product capabilities into clear, compelling messaging that resonates with buyers across SMB, enterprise, and public sector markets. Working closely with product, marketing, and commercial teams, you will support go-to-market initiatives, launches, and sales enablement programs, while also gathering market intelligence to inform strategic decisions. This position is ideal for a proactive marketer who thrives in a collaborative, fast-paced environment, enjoys analyzing market data, and takes ownership of driving impactful campaigns. You will gain exposure to emerging technologies, AI-driven tools, and industry trends while contributing to meaningful business outcomes.
- Plan and execute product launches, coordinating deliverables, deadlines, dependencies, and stakeholder inputs to ensure timely, high-quality releases.
- Conduct market research and competitive intelligence to identify trends, opportunities, and insights that influence product positioning and go-to-market strategy.
- Develop clear, buyer-focused messaging, unique value propositions, and positioning statements for assigned products, ensuring alignment across internal stakeholders.
- Gather customer and market insights through surveys, win/loss analyses, and collaboration with customer-facing teams to build buyer personas and journey maps.
- Support sales enablement by creating tools, training, and resources that help sales teams communicate product value and handle objections effectively.
- Track performance metrics for campaigns, launches, and enablement programs to inform continuous improvement.
- Maintain high levels of operational accuracy in templates, project trackers, repositories, and documentation.
Requirements:
- 1–3 years of experience in B2B software or SaaS product marketing.
- Strong analytical and strategic thinking skills, able to synthesize market research, competitive data, and customer insights into actionable marketing strategies.
- Excellent presentation, communication, and stakeholder management skills.
- Bachelor’s degree in Computer Science, Marketing, Business, or a related field.
- Experience with design or developer products, UI/UX, digital accessibility, AI-native offerings, or agentic AI in product marketing is a strong plus.
- Self-motivated and adaptable, with the ability to thrive in a fast-paced, collaborative environment.
Benefits:
- Competitive salary with bonus opportunities
- Generous paid time off and company holidays
- Flexible work arrangements (remote or hybrid)
- Comprehensive health, dental, and vision coverage
- Professional development opportunities and learning stipend
- Programs supporting employee well-being and work-life balance
- Exposure to cutting-edge technologies and AI-enabled workflows.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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