What are the responsibilities and job description for the Director of Product Marketing position at Jobgether?
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Product Marketing in Canada.
This is a high-impact leadership role at the center of a fast-growing fintech SaaS company redefining how modern B2B organizations manage the full quote-to-cash lifecycle. You will be the first dedicated product marketing leader, responsible for shaping how the market understands a rapidly evolving category spanning quoting, billing, subscriptions, and revenue operations. This role blends strategic positioning, hands-on execution, and deep collaboration with executive leadership, including Product, Sales, and the CEO. You will define messaging that drives revenue performance, accelerate a high-velocity sales motion, and build the foundation for scalable go-to-market execution. Operating in a scrappy, AI-native, and high-ownership environment, you will be expected to move fluidly between strategy and execution. This is an opportunity to directly influence category creation, sales effectiveness, and company-wide narrative in a deeply product-led yet sales-driven organization.
\n- Own positioning and messaging for the quote-to-cash category and define how the product is understood across buyers, competitors, and the broader market.
- Develop and operationalize the full product marketing toolkit, including sales narratives, demo scripts, battlecards, enablement materials, and competitive positioning assets.
- Partner with Product and Engineering teams to lead end-to-end product launch strategy, ensuring clear narratives, measurable outcomes, and strong market impact.
- Build and scale high-performing sales enablement programs that directly improve win rates, deal velocity, and sales productivity.
- Create and manage a high-impact content engine focused on conversion, including case studies, ROI materials, competitor comparisons, and mid-funnel assets.
- Lead competitive intelligence efforts, including win/loss analysis and category positioning to sharpen differentiation in a crowded market.
- Develop and scale a customer advocacy program that turns customer success into reusable sales and marketing assets.
- Collaborate with executive leadership to refine thought leadership and establish strong category voice and market presence.
- Operate as an AI-native leader, leveraging modern tools to accelerate research, content creation, analysis, and workflow automation across all PMM functions.
Requirements:
- 6–8 years of B2B product marketing experience, including current or recent experience at Director level or equivalent leadership responsibility.
- Proven experience in startup environments (Seed to Series C), with hands-on ownership of building product marketing functions from the ground up.
- Strong fintech or revenue operations domain expertise, particularly within quote-to-cash, CPQ, billing, or financial infrastructure software.
- Deep experience supporting high-velocity, sales-led organizations with multiple AEs managing concurrent deal cycles.
- Exceptional positioning and messaging skills, with a strong portfolio demonstrating clear, persuasive, and differentiated market narratives.
- Ability to operate as a hands-on builder while managing strategic initiatives across product, sales, and marketing teams.
- Strong understanding of buyer dynamics across finance, RevOps, and executive stakeholders in complex B2B environments.
- AI-native working style, with experience using AI tools to scale productivity, insight generation, and content development.
- Excellent written and verbal communication skills, with the ability to translate complex concepts into compelling market messaging.
- Bonus: experience in category creation, PLG sales hybrid motions, or building thought leadership programs for executive teams.
Benefits:
- Competitive compensation aligned with top-tier market benchmarks, including meaningful equity participation.
- Fully remote-first organization with distributed teams across North America.
- Comprehensive health coverage, including medical, dental, vision, and mental health for employees and families.
- Generous paid parental leave to support growing families.
- Retirement savings plan with company contributions.
- Flexible paid time off policy focused on trust and autonomy.
- Opportunity to work directly with executive leadership and shape a category-defining go-to-market strategy.
- High-ownership, high-impact environment with strong focus on innovation and AI-driven execution.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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