What are the responsibilities and job description for the Director of Marketing Operations position at JMLI Global Dispensaries/Brands?
Director of Marketing & Brand Development
JMLI Global Holdings Dispensaries/Delivery Service/Brands
Location: Long Island, NY (In Person)
Employment Type: Full-Time
About Us
JMLI Global Holdings is one of New York's fastest-growing cannabis and consumer brands.
Our portfolio includes retail dispensaries, cannabis brands, infused products, cafés, delivery, events, and multiple new brands currently launching.
We're looking for someone who doesn't just "run marketing."
We're looking for someone who wants to build brands that people actually remember.
This is an opportunity to become one of the key people responsible for building recognizable cannabis brands across New York and beyond.
The Role
We're looking for a creative marketing leader who understands how to build attention, create demand, and turn brands into communities.
You'll oversee everything from social media and advertising to product launches, branding, photography, content creation, merchandising, email marketing, and in-store promotions.
As the company grows, you'll also recruit and lead your own internal marketing team.
Responsibilities Brand Development
- Develop and manage brand identity across multiple companies
- Create consistent branding standards
- Launch new cannabis products and consumer brands
- Design campaigns that customers remember
- Maintain premium branding throughout every customer touchpoint
Digital Marketing
- Build and manage Meta advertising campaigns
- Customer acquisition
- Retargeting campaigns
Social Media (Direct and Hire staff for this)
Create content for:
- TikTok
- YouTube
Including:
- Photography
- Reels
- Product launches
- Event coverage
- Community engagement
Graphic Design
Produce professional marketing materials including:
- Product packaging
- Labels
- Billboards
- Menus
- Flyers
- Event graphics
- Apparel
- Store signage
- Digital ads
- Promotional materials
Must be proficient with Adobe Creative Suite (Illustrator, Photoshop, InDesign). Experience with Canva and motion graphics is a plus.
Retail Marketing
Develop campaigns that increase:
- Foot traffic
- Average transaction size
- Customer retention
- Loyalty memberships
- Online ordering
- Product launches
- Holiday promotions
Team Leadership
Over the next 12–24 months you'll build and manage an internal creative team including:
- Graphic Designer
- Social Media Manager
- Content Creators
- Photographers
- Videographers
- Marketing Coordinators
- Brand Ambassadors
You'll create systems, SOPs, KPIs, and accountability while fostering a creative, high-performance culture.
Qualifications
We're less concerned with degrees than results.
We want someone who has actually built brands.
Preferred experience:
- 5 years in marketing
- Consumer brands, retail, lifestyle, cannabis, food & beverage, or streetwear experience
- Portfolio of successful campaigns
- Strong graphic design skills
- Experience running paid ads
- Social media growth experience
- Branding experience
- Leadership experience
- Comfortable wearing multiple hats in a fast-growing company
Bonus Skills
- Photography
- Videography
- Drone footage
- AI creative tools
- Shopify
- Klaviyo
- HubSpot
- Google Analytics
- Meta Business Manager
- SEO
- Event marketing
- Packaging design
- Print production
- Cannabis industry experience
What Success Looks Like
Within your first year, you'll help us:
- Increase customer traffic across all retail locations
- Build recognizable cannabis brands throughout New York
- Grow our social media audience into an engaged community
- Launch new products with measurable success
- Improve customer retention and loyalty
- Build a scalable marketing department capable of supporting future expansion
What We're Looking For
We're not looking for someone who simply posts on Instagram.
We're looking for someone who thinks like an entrepreneur, solves problems creatively, and wants to build something people will remember.
If you're excited about creating iconic brands, launching products, and leading a team in one of the fastest-growing industries in the country, we'd love to meet you.
Pay: $50,112.06 - $77,210.22 per year
Benefits:
- Employee discount
- Flexible spending account
- Paid time off
Education:
- High school or equivalent (Required)
Experience:
- Marketing: 3 years (Required)
Ability to Commute:
- Mastic, NY 11950 (Preferred)
Work Location: In person
Salary : $50,112 - $77,210