Director, Marketing Growth and Operations

This role supports the Vice President of Marketing and Senior Director of Marketing & Communications in developing and implementing the overall marketing strategy while independently managing media planning, budget oversight, project workflows, vendor relations, and the timely delivery of all marketing assets.

The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced, deadline-driven environment. They act as the central hub of coordination between internal teams, external vendors, and community stakeholders, ensuring that every campaign and creative request is executed efficiently, accurately, and in alignment with brand standards.

DUTIES AND KEY RESPONSIBILITIES (Revised)

• Strategic Support
• Partner with the Vice President and Senior Director of Marketing to translate marketing strategies into actionable plans, timelines, and deliverables.
• Provide data-driven insights and recommendations to improve campaign performance and ROI.
• Media Planning & Management
• Develop, manage, and maintain all paid media plans, including print, digital, broadcast, and sponsorship placements.
• Negotiate rates, manage vendor contracts, and ensure all placements align with strategic priorities and budgets.
• Oversee trafficking of creative assets to media outlets and confirm all specifications, deadlines, and approvals are met.
• Budget Oversight
• Own and manage the department’s operating and advertising budgets in coordination with the VP of Marketing.
• Track all marketing expenditures, process invoices, and prepare financial reports to ensure accuracy and accountability.
• Monitor spend versus plan and proactively identify optimization or reallocation opportunities.
• Project & Workflow Management
• Maintain the department’s project management system, organizing and prioritizing deliverables, deadlines, and approvals.
• Ensure all creative requests are logged, assigned, and completed on schedule and within scope.
• Supervise the Marketing Coordinator and Graphic Designer to ensure workload balance and efficiency.
• Creative Asset Delivery & Quality Control
• Oversee production and distribution of all marketing assets—print, digital, and promotional materials.
• Ensure creative outputs meet brand standards, accuracy, and file specifications prior to release.
• Serve as the final checkpoint for proofing and approvals before delivery.
• Vendor & Stakeholder Relations
• Manage relationships with media partners, printers, and creative vendors, serving as the primary operational liaison.
• Coordinate asset delivery and communication between the Home Office team, communities, and external partners.
• Analytics & Reporting
• Support campaign reporting by collecting and analyzing performance data from media placements and digital sources.
• Present insights to leadership to guide decision-making and improve future initiatives.
• Departmental Development
• Stay current on marketing tools, platforms, and technologies to streamline department operations.
• Participate in training, conferences, and professional development as needed.
  
  

Experience

Minimum Qualifications

• 7–10 years of progressive marketing experience, with at least 3–5 years in a marketing operations, project management, or media planning role
• 2–3 years of people management experience, including direct supervision of marketing professionals
• Proven experience managing six- to seven-figure marketing budgets
• Demonstrated success in multi-channel media planning and buying (digital, print, broadcast)
• Experience in real estate, senior living, healthcare, hospitality, or multi-location organizations strongly preferred
  
  

Core Competencies

• Project Management: Expert ability to manage multiple projects simultaneously with competing deadlines and stakeholders
• Budget Management: Strong financial acumen with experience in budget development, tracking, and variance analysis
• Media Planning & Buying: Deep understanding of media channels, rate negotiation, and vendor management
• Analytical Skills: Ability to interpret campaign data and translate insights into actionable recommendations
• Communication: Excellent written and verbal communication skills; comfortable presenting to senior leadership
• Attention to Detail: Meticulous approach to quality control, proofing, and brand standards enforcement
• Leadership: Ability to mentor, develop, and motivate direct reports while fostering collaboration across teams
  
  

Technical Skills (Required)

• Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Experience with project management platforms (e.g., Asana, Monday.com, Wrike, or similar)
• Familiarity with marketing analytics tools (Google Analytics, Meta Business Suite, etc.)
• Working knowledge of CRM and marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud)
• Proficiency in media planning tools and ad trafficking platforms
• Basic understanding of creative file formats and specifications for print and digital production
  
  

Preferred Skills & Attributes

• Experience with senior living or healthcare marketing regulations and compliance
• Knowledge of graphic design principles and Adobe Creative Suite (for quality review purposes)
• Familiarity with programmatic advertising and DSP platforms
• Understanding of SEO, SEM, and digital attribution models
• Certification in Project Management (PMP, CAPM) or Digital Marketing (Google Ads, HubSpot, etc.)
• Entrepreneurial mindset with ability to implement process improvements and drive operational efficiency
• Strong vendor negotiation skills with track record of cost savings
• Ability to work effectively in a matrixed organization with multiple stakeholders
• Calm under pressure; adaptable to shifting priorities in a dynamic environment
• Proactive problem-solver who anticipates needs before they become issues