PR Associate Director, Beauty

About Us:

Since JBC launched in January 2014, we've been hyper-focused on one thing, and one thing only: results. By crafting meaningful narratives and devising dynamic, results-driven strategies, we've developed an innovative roadmap to media relations that ultimately drives growth and scale for our partners. JBC is proud to represent today's most uniquely competitive brands that are upending the evolving consumer market. We build meaningful relationships with our partners on the pillars of transparency and empathy, and with our unique data-driven approach, our efforts speak to consumers, investors and the industry as a whole to secure market share and a defining foothold within our portfolio brands’ respective categories.

JBC is headquartered in both New York City and Los Angeles, but our reach is global. Our team is widely respected with a talent retention rate that is amongst the highest in the industry — reflected in our longstanding commitment to a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, agency-wide monthly mental health days. We view our work through the lens of diversity, equity, and inclusion — championing the next generation of entrepreneurs, no matter their identity or background.

Some of our competitive, human-first programming includes:

• Split in-office x work-from-home schedule
• Flexible PTO and four-day summer workweeks
• Commitment to DEI via workshops, speaker sessions, and engagement opportunities
• Ongoing philanthropic events, both in-person and virtual

About the Job:

In this role, you’ll manage and execute day-to-day public relations efforts as well as manage client expectations. Senior-level staff also act as a cheerleader for the agency -- suggesting new initiatives for team building, keeping a positive work environment, and mentoring junior-level staff -- and have developed strong relationships with the media.

With a roster of dynamic venture-backed brands, you will help lead strategy, craft messaging, and leverage media relationships to create compelling narratives that support your client’s vision and mission.

The Associate Director of Beauty should have proficiency in beauty & wellness media and a strong understanding of the space. The ideal candidate also has strong relationships with reporters across national and regional (primarily New York and Los Angeles) business and consumer press.

Position Reports to: Senior Vice President of Beauty

Core Responsibilities:

Media Expertise

• Develop and execute PR strategies and dynamic narratives that align with overarching client objectives and business goals with guidance from the division head
• Proactively design innovative media activations and non-traditional pitching strategies that amplify brand visibility beyond traditional efforts
• Drive the strategic planning and execution of media outreach, delivering polished, high-impact plans requiring minimal executive oversight
• Secure high-stakes feature stories and brand narratives across national and regional online, print, broadcast, and podcast platforms.
• Maintain high-level engagement with key editors and media stakeholders in the business and beauty sectors to foster long-term partnerships.
• Craft authoritative press releases and compelling written materials that elevate a brand’s presence in the market

Client Management

• Maintain regular, high-level communication with clients across all channels, acting as a trusted advisor to build strong rapport
• Proactively manage client expectations, ensuring alignment between agency deliverables and client business needs
• Ensure the integrity and accuracy of all client-facing materials, strategic documentation, and monthly performance reporting
• Oversee monthly reporting processes, transforming data into actionable insights that demonstrate agency value

Team Management & Development

• Mentor and develop junior staff on a regular basis, providing consistent guidance and actionable feedback
• Partner with division leadership to support team development, fostering a culture of high performance and professional advancement
• Maintain a proactive bias for action, ensuring the team is consistently identifying unique opportunities to elevate client profiles
• Leverage approved AI tools to streamline research and administrative workflows, improving the speed and consistency of daily tasks while strictly adhering to agency data-privacy protocols and ensuring every AI-generated draft undergoes thorough human fact-checking

About You:

Ideal Profile

• Strategic thinker
• Media-obsessed and culturally fluent
• Calm under pressure
• Collaborative and growth-minded with a commitment to continuous mentorship and individual growth
• Action-oriented with a proactive bias for high-impact execution

Qualifications

• Bachelor’s degree
• 5-6 years of beauty and wellness PR experience with significant agency experience
• A strong editorial network of beauty and business editors and writers
• A clear vision of the evolving beauty and wellness industry and competitive landscape
• Naturally proactive, with outstanding attention to detail and meticulous organizational skills
• A people person, skilled at building and nurturing relationships, with proven experience in supportive team management
• Skilled writer and communicator
• Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude
• Vaccination against COVID-19 is a requirement if hired. Candidates may request an accommodation due to disability, sincerely held religious belief, or exception required under applicable law.

Benefits:

JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to make our workplace one where team members are not only supported across their short- and long-term trajectory of career growth but are also fulfilled as people, in and out of the office.

Our benefits include, but are not limited to:

• Flexible paid time off policy, including vacation additional paid caregiver leave
• 4-day workweeks in the Summer and early closures on Fridays, Fall through Spring
• 12 weeks paid leave to bond with a newly born, adopted, or fostered child, with a 6-month waiting period for full-time employees
• Inclusive holiday calendar and a paid break in December, running from Christmas Eve to New Year's Day
• Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future
• In-house committees that plan monthly programming as it relates to internships, team-building, community service, employee recognition, and more
• Monthly stipend toward cell phone
• Flexible working schedules and a hybrid in-office schedule with Fridays always remote
• No waiting period for paid sick leave
• Generous bereavement leave policy, including pregnancy loss
• Agency-wide Monthly Mental Health Days
• Additional Mental Health paid time away for parents each week

Job Type:

• Full-Time

Job Location:

• Hybrid: 3 days remote 2 days in-office in New York, NY or Beverly Hills, CA

Contact: careers@jbc-pr.com

Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace so if you’re excited about this role but your experience doesn’t match perfectly with every qualification in the job description, we encourage you to email us anyways. You may just be the right candidate for this or other roles.

Jennifer Bett Communications, LLC (“JBC”) is committed to a diverse and inclusive workplace. JBC is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.