What are the responsibilities and job description for the Marketing Associate position at JBA International?
About the Role
We’re hiring a Marketing Associate with a strong focus on events and brand marketing. You’ll play a key role in designing and executing high-impact in-person experiences—from large-scale summits to curated investor gatherings—that generate leads, deepen relationships, and move deals forward.
You’ll collaborate closely with our Head of Marketing, sales team, and external partners to bring our brand to life—both in person and across digital channels. This role is ideal for someone who’s equal parts creative and operational—comfortable managing checklists, shaping narratives, and rolling up their sleeves to make things happen.
Your Day-to-Day at YouLand
Event Coordination
Creative & Brand Expression
What Makes You a Great Fit
What We're Looking For
We’re hiring a Marketing Associate with a strong focus on events and brand marketing. You’ll play a key role in designing and executing high-impact in-person experiences—from large-scale summits to curated investor gatherings—that generate leads, deepen relationships, and move deals forward.
You’ll collaborate closely with our Head of Marketing, sales team, and external partners to bring our brand to life—both in person and across digital channels. This role is ideal for someone who’s equal parts creative and operational—comfortable managing checklists, shaping narratives, and rolling up their sleeves to make things happen.
Your Day-to-Day at YouLand
Event Coordination
- Own event follow-up workflows: Track, tag, and nurture event leads in HubSpot. Build simple systems that ensure hot leads don’t go cold.
- Coordinate live activations: From exclusive investor salons to hands-on flipping workshops, you’ll help execute events that convert. This includes managing RSVPs, prepping materials, and being on-site to ensure a smooth experience.
- Turn moments into momentum: Help turn successful events into digital lead magnets and nurture campaigns (recaps, email follow-ups, post-event snippets).
Creative & Brand Expression
- Short-form video creation: Shoot and edit punchy, fun social videos—think house transformations, investor tips, CEO soundbites, and deal wins. You’ll help bring YouLand’s POV to life across TikTok, Instagram, and LinkedIn.
- Build beautiful sales materials: Use Canva or similar tools to create pitch decks, one-pagers, brochures, and internal toolkits for the origination and capital markets teams.
- Support content repurposing: Help repackage key content (from events, webinars, or investor Q&As) into digestible, shareable pieces
What Makes You a Great Fit
- You love building structure in chaos and spotting low-lift wins that drive results.
- You’re scrappy and self-directed, but know how to work cross-functionally with sales, design, and leadership.
- You have an eye for aesthetics, strong writing chops, and can confidently shoot/edit a 30-second video that makes people stop scrolling.
- You want to be part of a small but mighty team building a category-defining brand in real estate finance.
What We're Looking For
- 1–3 years of experience in marketing, sales ops, community, or events (startup or fintech experience is a bonus!)
- Super organized, reliable, and proactive—you follow through and don’t let things slip
- Strong writing skills and a sharp eye for aesthetics—you understand tone, visual consistency, and stay ahead of marketing and design trends to help shape a modern, compelling brand.
- Familiarity with tools like HubSpot, Canva, Eventbrite, and Google Workspace
- Bonus: experience or interest in real estate, fintech, or private credit
- Bonus: Comfortable “speaking design”—you enjoy creating polished sales collateral and clean, on-brand decks.