Demo

Outside Rental Sales Representative

James River Equipment
Roanoke, VA Full Time
POSTED ON 4/18/2026
AVAILABLE BEFORE 5/17/2026

Join the team at James River Equipment in Salem

Since 1977, James River Equipment has been providing outstanding John Deere products and services to farmers, businesses, homeowners, and our communities. Each one of our over 50 authorized John Deere dealerships provides a workplace where employees are family and customers return because of the skill, service and trust our employees provide. As we grow, we value people ready to grow a career that makes an impact far beyond just our daily workplace.


As an Outside Rental Sales Representative, your more typical responsibilities will include:

  • Contributes to a positive work environment and promotes the values and mission James River Equipment and its product lines.
  • Builds lasting relationships with customers always focusing on long term growth.
  • Promotes rental equipment products to customers in their assigned territory.
  • Responsible for all rental sales activities from lead generation through closing the sale.
  • Interacts with existing and prospective customers to demonstrate rental products and explain features.
  • Monitors market conditions, competitor’s products and pricing.
  • Resolves problems and provides ongoing support to your customer base.
  • Forecasts annual territory sales.
  • Maintains an accurate customer and machine population information database.
  • Reports to Division and / or Branch Manager.


Current Qualifications include:

  • Sales experience in heavy equipment, rental equipment or related industry is required.
  • Territory Management and sales training experience required.
  • Valid driver's license and reliable transportation.
  • Knowledge of local markets, John Deere and / or competitive equipment required.
  • Strong time management and organizational skills required.
  • Strong written and oral communication skills.
  • Ability to present and negotiate exceptionally well.
  • Basic knowledge of equipment financing and accounting.
  • Versatile and enthusiastic with high energy and exceptionally self-motivated to succeed.
  • Proficiency with Microsoft Office, Laptop, Smartphone and related products.
  • Ability to travel territory assigned using company truck and trailer where necessary.


Above all, we are seeking a friendly team player who has an outstanding work ethic, a willingness to continue learning and growing personally and professionally, and enjoys contributing to a positive work environment!

Salary.com Estimation for Outside Rental Sales Representative in Roanoke, VA
$72,627 to $95,799
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