Sales Strategy & Analytics Manager

Overview

Jackson Dawson is seeking a Sales Strategy & Analytics Manager with strong experience in strategic sales management, CRM-based reporting, and sales analytics. The ideal candidate will bring a background in the automotive industry—preferably with luxury brands—and excel in using CRM systems, Excel, and PowerPoint to drive data-informed decision-making.

Work Environment: Hybrid — 3–4 days per week in the Warren, MI office.

Responsibilities

Sales Pipeline Management

• Manage end-to-end reporting and performance tracking within Dashboard CRM.
• Oversee outreach execution, follow-ups, and pipeline management across the sales team.
• Partner with the Account Director, Program Teams, and sales leads to align on priorities.
• Monitor pipeline health, identifying risks, bottlenecks, and growth opportunities.
  
  

Analytics, Trends & KPI Ownership

• Analyze sales performance metrics, lead quality, and conversion trends to identify insights and risks.
• Manage KPI frameworks covering conversion rates, lead quality, sales performance, and ROI-related metrics.
• Provide leadership with actionable insights and recommendations to drive sales efficiency.
  
  

Reporting System Optimization

• Lead the redesign of existing reporting systems and dashboards to enhance usability and decision-making.
• Collaborate with IT and CRM developers to improve workflows, field mapping, and data accuracy.
• Maintain consistent reporting cadence for sales, marketing, and executive teams.
  
  

Cross-Functional Collaboration

• Serve as the key liaison between Account Directors, Marketing, IT, CRM, Operations, and Product teams.
• Ensure alignment on campaign performance, lead flow, pipeline progress, and customer experience.
• Communicate insights effectively to drive cross-functional accountability.
  
  

Team Leadership & Sales Enablement

• Lead a team of concierge and sales professionals, fostering alignment and performance excellence.
• Develop talk tracks, sales materials, training resources, and best practices to enhance sales effectiveness.
• Support onboarding and continuous skill development for the sales team.
  
  

Systems & Tools Expertise

• Manage and optimize Dashboard CRM functionality, usage, and reporting accuracy.
• Ensure full team adoption and consistency across reporting practices.
• Salesforce experience strongly preferred.
  
  

Qualifications

• Bachelor’s degree in a related field or equivalent work experience.
• 5 years in a sales leadership role within automotive; luxury experience preferred.
• Proven CRM proficiency (Dashboard CRM and/or Salesforce experience strongly preferred).
• Advanced Excel skills (pivot tables, formulas, data analysis).
• Strong analytical and reporting capabilities with the ability to turn insights into action.
• Demonstrated success collaborating with Sales, Marketing, Product, IT, and CRM teams.
• Leadership experience managing sales team members.
• Excellent presentation and communication skills for executive reporting.
• Highly organized, detail-oriented, and process-driven with strong project management skills.