Sales Event Manager

Sales Events Manager

Jack Laurie Group is seeking a Sales Events Manager to take ownership of our event strategy and execution, while also supporting and enhancing our digital marketing efforts to drive measurable business results.

This is not a remote role. We are looking for someone who will be fully engaged in-office and in the field, working closely with our sales and marketing teams to turn events and digital initiatives into real pipeline and revenue.

About the Role

This position sits within our Sales & Marketing team and plays a critical role in connecting events and digital marketing directly to business growth. You will plan, execute, and optimize events while also contributing to digital campaigns that support lead generation and brand visibility.

What You’ll Do

• Plan and execute tradeshows, customer events, and industry engagements
  
• Own all event logistics including scheduling, booth setup, materials, and coordination
  
• Partner with sales teams to align event goals, target audiences, and follow-up strategies
  
• Track and report on event performance, including leads, pipeline, and revenue impact
  
• Secure and manage event sponsorships to maximize exposure and offset costs
  
• Manage event budgets and ensure strong return on investment
  
• Coordinate post-event follow-up to ensure timely lead conversion
  
• Collaborate with marketing on event-related and digital content, including:
  
• Social media campaigns
  
• Event promotion and recaps
  
• Blog or website content
  
• Support broader digital marketing initiatives tied to lead generation and brand awareness
  
• Build relationships with vendors, partners, and internal stakeholders
  

What We’re Looking For (Required Experience)

• Proven experience in event planning, sales support, B2B marketing, or digital marketing
  
• Experience managing tradeshows or large-scale events from start to finish
  
• Experience supporting or executing digital marketing campaigns (social, content, email, etc.)
  
• Strong understanding of lead generation across both events and digital channels
  
• Experience working directly with sales teams to drive results
  
• Experience using CRM systems (Zoho, Salesforce, HubSpot, or similar)
  
• Ability to track, analyze, and report on performance and ROI
  
• Strong organizational skills with the ability to manage multiple initiatives at once
  
• Excellent communication and writing skills
  

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, or related field
  
• Experience securing sponsorships and managing partner relationships
  
• Experience managing integrated marketing campaigns (events digital)
  

Key Success Metrics

• Event-driven revenue and pipeline growth
  
• Qualified leads generated from events and digital channels
  
• Sponsorship revenue secured
  
• Event and campaign ROI
  
• Internal and customer satisfaction
  

Compensation

• $60,000 – $75,000 base salary
  
• Bonus potential: up to 10% of base salary (performance-based)
  
• Full benefits package
  
• Opportunity to directly impact company growth through measurable results
  

Why Jack Laurie Group

At Jack Laurie Group, we don’t run events just to show up—we run them to win business. This role is built for someone who wants to be in the middle of the action, leveraging both in-person events and digital marketing to create a competitive advantage.