Creative Director + Art Lead, Men’s Apparel (Target + Club)

Role Overview:

We are seeking a highly creative and commercially driven Creative Director Art 

Lead to lead the visual direction of Men’s Apparel across Target and Club channels 

(Sam’s Club, Costco).

This role defines seasonal creative vision across graphics, color, fabric, and 

trend, delivering product that resonates across multiple value tiers, customer 

mindsets, and volume expectations.

This is a player-coach role—you will both set direction and personally create 

graphics and artwork, while ensuring a strong point of view on fabrication, wash, 

and material innovation to elevate the overall product.

Key Responsibilities

Own Creative Direction: Define seasonal concepts across graphics, 

print, color, fabric, and trend, adaptable across Target and Club 

customer needs

Fabric Trend Leadership: Drive a clear point of view on fabrications, 

washes, textures, and finishes, ensuring alignment with trend and cost 

targets

Create Lead Art: Hands-on development of graphics, typography, and 

original artwork, setting the standard for the team

Channel Fluency: Translate creative direction across Target (trend-right, 

brand-led) and Club (high-volume, value-driven, simplified) assortments

Lead Art Direction: Establish clear frameworks (typography, layout, 

technique, and fabric/print execution) and approve all artwork for 

consistency and impact

Drive Product Excellence: Elevate product through strong, scalable 

graphics paired with thoughtful fabric selection and application 

techniques

Lead & Develop Team: Manage and mentor designers; foster a fast, 

solutions-oriented, creative culture

Collaborate Cross-Functionally: Partner with Merchandising, Design, 

and Sourcing to align creative with fabric strategy, costing, and margin 

targets

Present & Influence: Clearly communicate concepts, including 

fabrication and trend rationale, to leadership across multiple business 

channels

Trend Translation: Distill cultural, fashion, and fabric/innovation trends

into commercial, accessible product appropriate for each channel

Qualifications

8–12 years in graphic design, art direction, or creative leadership 

(apparel preferred)

Strong portfolio demonstrating both conceptual thinking and hands-on 

design execution

Experience in men’s or young men’s apparel

Experience working across multiple retail tiers (mass value/club 

preferred)

Strong understanding of fabrications, garment construction, and 

print techniques

Proven ability to lead in a fast-paced, high-volume retail environment

Core Competencies:

Hands-on design excellence (must be able to create graphics and 

artwork at a high level)

Strong creative vision with the ability to flex across customer segments

Deep knowledge of fabrics, washes, finishes, and how they impact 

graphic execution

Strong trend intuition across both graphics and materials (color, 

fabric, silhouette)

Commercial acumen: understands what sells at Target vs Club and why

Deep knowledge of graphics, typography, and garment applications

Strong communication and presentation skills

Speed, agility, and solution-oriented mindset

Success Measures:

Strength and clarity of seasonal creative direction across both channels

Quality and impact of self-created and team-produced graphics

Effective integration of fabric, wash, and trend into product 

assortments

Sales performance across Target and Club assortments

Ability to balance trend fabric innovation simplicity value

• Team productivity, engagement, and creative output