Head of Performance Media

Overview

Iron Horse accelerates growth for enterprise B2B brands by uniting audience-centric storytelling, precision ABM, and AI-powered optimization. As our Head of Performance Media, you’ll own the strategy and day-to-day orchestration of paid programs across search, social, programmatic, and publisher channels that convert intent data into high-velocity pipeline. You’ll partner with senior client stakeholders to map buying-group journeys, test boldly, and scale what works. If you’re ready to push the boundaries of enterprise media with ingenuity and rigor, we’d love to meet you.

You’re a good fit for Iron Horse if:

You thrive on blending high-level strategy with hands-on platform work, expertly manage large media budgets, and ground every decision in data. Rapid, well-designed experiments energize you, and you collaborate seamlessly with diverse teammates and vendor partners. You always bring an empathetic, “let’s-figure-it-out” mindset that turns thorny growth challenges into measurable wins.

We’re a good fit for you if:

You’re driven by integrating data from ad platforms, ABM tools, intent providers, and MAP/CRM systems to craft cohesive buyer experiences. You welcome transparent debate, chase AI growth hacks and new media channels before they’re mainstream, and gain real satisfaction from elevating both clients and colleagues.

What You’ll Do

• Design full-funnel paid-media strategies across search, social, programmatic, publisher, and emerging channels
• Refine ICPs/personas and map full-funnel journeys in partnership with Strategy and Content teams
• Build AI-assisted playbooks and automations that cut campaign launch time by ≥ 30 %
• Translate Demandbase and ZoomInfo signals into hyper-targeted ABM plays and budget optimizations
• Manage publisher and community buys and own content-syndication vendor strategy
• Present clear forecasts and performance stories to VP/C-suite client stakeholders
• Mentor media operations specialists; enforce rigorous testing, attribution, and reporting cadences
• Pilot new formats (CTV, conversational ads, Gen-AI creative) that lift engagement by ≥ 15%

What We’re Looking For

Experience & Skills

• 5 yrs growth/performance marketing for enterprise tech or SaaS brands
• 3 yrs building integrated ABM programs with omni-channel execution
• Proven success with B2B social lead-gen, content syndication, programmatic, and publisher programs.
• Experience managing publisher & community partners (e.g., TechTarget, Intentsify)
• Proven success integrating intent-data (Bombora, G2) and content-syndication feeds into ABM orchestration
• Experience wiring ad-platform data into Marketo, HubSpot and Salesforce for closed-loop ROI reporting
• Hands-on fluency with Demandbase, ZoomInfo, LinkedIn, Meta, Google Ads, DV360 and analytics stacks
• Demonstrated use of AI (predictive audiences, copy variants, LLM prompt chains, analytics) to boost performance and efficiency

Mindset & Traits

• Systems thinker who connects data, tools, and teams
• Relentless experimenter always chasing the next unlocked edge
• Clear, ego-free communicator who makes the complex simple

Bonus Points

• Hands-on management of ≥ $1 M quarterly paid-media budgets for enterprise tech brands
• Certifications: Demandbase One Foundations, 6sense ABX, ZoomInfo MarketingOS, LinkedIn Marketing Labs “Advanced”, and Google Marketing Platform

Key Role Details

This position is open only to candidates who reside in the United States and are already legally authorized to work here on a full-time basis. Iron Horse is unable to sponsor or take over sponsorship of employment visas now or in the future.

This position is remote but requires availability during standard U.S. business hours (typically 9:00 a.m. to 5:00 p.m. in your designated time zone). Occasional flexibility may be needed based on team collaboration needs. Periodic travel may be required for team meet-ups, training, or in-person meetings, typically with advance notice.

This role is eligible for a discretionary annual bonus and a comprehensive benefits package, including medical, dental, vision insurance, paid time off, 401(k), basic life insurance, Flexible Savings Account, long and short-term disability insurance.

Iron Horse is an equal opportunity employer.