What are the responsibilities and job description for the Creative Designer position at Iron Horse?
Overview
Iron Horse Studio is hiring a Creative Designer to elevate campaign and web experiences that drive demand for B2B brands. You will translate creative strategy into high-performing visual assets across marketing websites, landing pages, and demand gen campaigns while balancing strong brand expression with performance-minded execution. Working closely with strategy, analytics, and delivery teams, you will craft web-forward creative that looks great, converts well, and supports measurable growth outcomes.
You’re a good fit for Iron Horse if:
- You are a designer with solid experience in web design and campaign creative for demand gen and performance marketing.
- You understand how creative supports acquisition, conversion, and engagement across the funnel.
- You care deeply about craft, including typography, layout, hierarchy, and motion, and you believe constraints like accessibility, performance, and clarity make the work stronger.
We’re a good fit for you if:
- You enjoy collaborating with strategists, marketers, and developers to connect creative decisions to outcomes.
- You are comfortable iterating on landing pages, website experiences, and campaign creative based on feedback and performance data
- You like fast cycles: concept → prototype → ship → learn
What you’ll do.
- Design and deliver creative assets for demand gen and performance marketing campaigns, including landing pages, marketing site updates, and supporting visuals
- Apply campaign concepts and brand systems across web experiences that support conversion, engagement, and pipeline goals
- Contribute to modular design systems and campaign toolkits that enable consistency and speed across channels
- Translate creative direction into clear web layouts, components, and visual patterns optimized for digital performance
- Collaborate with strategy and analytics partners to support A/B tests, CRO initiatives, and performance-driven iteration
- Partner with developers to ensure web designs are implemented accurately, responsively, and with high quality
- Use feedback, analytics insights, and testing results to refine creative over time
- Support QA, accessibility checks, and performance-aware design decisions
- Work cross-functionally with account, content, engineering, analytics, and strategy teams to deliver work on time and on budget while tied to measurable outcomes
- Champion studio innovation through thought leadership, showcases, and repeatable best practices
What we’re looking for.
Experience & Skills
- 4 to 6 years of experience in B2B digital, web, or campaign design, with meaningful exposure to website, performance marketing and demand generation work
- Strong foundation in web and visual design, typography, layout, and brand application
- Proficiency in Figma, including working with components, shared libraries, and design systems
- Experience designing marketing websites and landing pages, with working knowledge of Webflow as a delivery platform
- Understanding of conversion-focused design principles, accessibility standards, and responsive design
- Familiarity with analytics, CRO concepts, or experimentation frameworks used to evaluate web and campaign performance
- Ability to manage multiple projects and priorities in a fast-paced, collaborative environment
Mindset and traits
- Performance-aware designer who understands how web and campaign creative supports demand and growth
- Clear communicator who incorporates feedback and aligns with cross-functional partners
- Detail-oriented, reliable, and proactive designer who raises quality while keeping momentum
- Ability to manage multiple projects and priorities in a fast-paced, collaborative environment
Why join us?
- Join a values driven, ego-less team with real ownership and access to leadership
- Get strong benefits, including medical, dental, vision, parental leave, mental health resources, and generous PTO, including your birthday
- Grow through team events, learning programs, and cross-functional collaboration
- Work where diversity is celebrated and inclusion is a commitment, not a slogan
Key Role Details
This position is open only to candidates who reside in the United States and are already legally authorized to work here on a full-time basis. Iron Horse is unable to sponsor or take over sponsorship of employment visas now or in the future.
This position is remote but requires availability during standard U.S. business hours (typically 9:00 a.m. to 5:00 p.m. in your designated time zone). Occasional flexibility may be needed based on team collaboration needs. Periodic travel may be required for team meet-ups, training, or in-person meetings, typically with advance notice.
This role is eligible for a discretionary annual bonus and a comprehensive benefits package, including medical, dental, vision insurance, paid time off, 401(k), basic life insurance, Flexible Savings Account, Long term and short term disability insurance.
Iron Horse is an equal opportunity employer.
About Iron Horse Studio
Iron Horse Studio is the Webflow Enterprise practice inside Iron Horse, where design craft and demand generation live together. We embrace AI-forward thinking, rapid experimentation, and outcome-focused strategies to help brands innovate with speed and precision. Join a passionate team committed to exploring what’s next—where advanced tools, collaborative culture, and the art of making converge for real business impact.