Social Media Specialist – Hospital B2B

Inventory Solutions Plus partners with hospitals and healthcare systems to provide solutions for surplus and unused medical equipment. We connect with hospital decision-makers through digital outreach, social media campaigns, and targeted engagement strategies.

We’re looking for a Social Media Specialist with B2B healthcare marketing expertise who understands how to build content and campaigns that reach hospital executives and department heads responsible for purchasing, supply chain, and equipment management.

This is a part-time, longer-term 1099 contract role. The Social Media Specialist – Hospital B2B will be responsible for creating, managing, and optimizing social media campaigns that target hospitals and healthcare systems, with the goal of building brand awareness, generating qualified leads, and engaging the right decision-makers.

This role requires someone who not only understands social media strategy but also has experience in the healthcare or hospital environment, specifically with hospital operations, procurement processes, and key leadership roles.

· Develop and execute B2B social media campaigns targeting hospital executives and department leaders.

· Create content (posts, graphics, short videos, case studies) that speaks to hospital challenges with surplus and unused equipment.

· Identify, segment, and target hospital decision-makers such as Directors of Materials Management, Supply Chain Directors/Managers, Purchasing Managers, Biomedical Engineering Directors, Facilities Directors, and COOs of hospital systems.

· Manage and grow company presence across LinkedIn, X (Twitter), and other relevant platforms.

· Monitor, analyze, and report on campaign performance; adjust strategies to improve engagement and lead generation.

· Collaborate with sales and business development teams to align social media efforts with outreach campaigns.

·  Stay current on hospital procurement trends, compliance requirements, and industry conversations to keep messaging relevant.

· 2–4 years of experience in B2B social media marketing (healthcare or hospital sector strongly preferred).

· Knowledge of hospital decision-making structures, procurement, and equipment management processes.

· Strong writing and content creation skills, with the ability to tailor messaging to executive-level audiences.

· Data-driven mindset with experience in analytics and campaign optimization.

· Bonus: Experience marketing to supply chain, purchasing, or biomedical engineering leaders within hospitals.

Sales Responsibilities

· Conduct cold outreach (LinkedIn messaging, calls, emails) to hospital decision-makers.

·  Build relationships with C-suite executives and department heads, moving prospects through the full sales cycle.

· Qualify leads generated through social media and turn them into opportunities for the sales team.

· Meet or exceed lead generation and sales activity goals.

· Type: 1099 Independent Contractor

· Schedule: Part-time

· Term: Long-term ongoing engagement

· Compensation: Competitive hourly rate

What We Offer

· Flexible, remote work environment.

· Opportunity to shape outreach strategies in a growing healthcare solutions company.

· Long-term stability with contract consistency.

· Collaborative, entrepreneurial environment with room to grow.