What are the responsibilities and job description for the Social Media Specialist position at Clarke Institute for Community Inclusion?
About Us:
CICINY is a dedicated agency committed to supporting individuals with developmental disabilities and their families. We are seeking a creative, driven, and resourceful Social Media Specialist to grow our digital presence and strengthen our community engagement. If you have a passion for storytelling, branding, and audience connection, we want to hear from you.
Job Summary:
The Social Media Specialist will be responsible for creating and executing strategies that drive engagement, brand awareness, and community building across multiple platforms. This role requires strong creative skills, a strategic mindset, and a passion for digital marketing.
Responsibilities:
Develop, implement, and manage social media strategies across Instagram, TikTok, Facebook, Twitter (X), LinkedIn, and other platforms.
Create engaging, high-quality content (text, graphics, videos, reels, stories) tailored for each platform.
Schedule and publish posts using social media management tools.
Monitor social trends, hashtags, and competitor activity to optimize content performance.
Engage with followers, respond to comments and direct messages, and foster community interaction.
Track, analyze, and report on key performance metrics such as reach, engagement, and conversions.
Collaborate with marketing, design, and program teams to align content with CICINY’s goals and mission.
Stay current with social media algorithms, trends, and best practices to maximize growth and engagement.
Qualifications:
Proven experience managing social media accounts for a brand, business, or agency.
Strong understanding of content creation, digital marketing, and branding.
Proficiency with Canva, Buffer, CapCut, or similar content editing/design tools.
Experience with social media analytics tools (Meta Business Suite, Google Analytics, etc.).
Excellent writing, communication, and storytelling skills.
Ability to work independently, manage deadlines, and adapt to a fast-paced environment.
Basic knowledge of paid social advertising is a plus.
Why Join CICINY?
Opportunity to make a meaningful impact while helping grow a mission-driven organization.
Collaborative and creative work environment.