Director, B2B Marketing Job

Why You'll Love This Job

Location: Remote (requires ~20% travel as needed)

With centers located nationwide, Intuitive Health provides health system partners a vital bridge from fee for service to value-based care by improving inappropriate ER utilization in a way that benefits patients directly which creates loyalty, repeat visits, and site-level profitability. These centers provide better access and better service to patients by eliminating the need to choose between visiting an ER or urgent care. In Intuitive operated centers, patients will experience short wait times, and concierge level customer service. Our vision is to simplify how patients access healthcare while elevating the patient experience. This is an excellent opportunity to join us in our mission to simplify access to high quality emergency and urgent care!

About Intuitive Health
Founded in 2008, Intuitive Health/Legacy ER & Urgent Care has become the Nation’s leading provider of high-quality outsourced Emergency and Urgent Care built on the foundation of Servant Leadership; a culture of influencing people to work toward goals for the common good with character that inspires confidence. By utilizing a retail care approach to access & customer service, Intuitive Health has consistent double-digit level growth since inception. Intuitive is now the largest provider of hybrid (Emergency and Urgent Care) retail healthcare services in the US.

Position Overview:
Intuitive Health is seeking a Director, B2B Marketing to own development of our B2B marketing direction and drive measurable business growth in partnership with business development. This role reports directly to SVP Marketing and maintains a dotted line reporting relationship to the Chief Growth Officer.
This leader will own brand positioning and messaging for B2B audiences and build integrated campaigns that generate awareness, engage C-suite decision-makers, and create qualified opportunities. Central to this role is establishing and amplifying Intuitive Health leadership position in on-demand medical service delivery clearly articulating how our hybrid ER and urgent care model delivers an unmatched patient experience at an affordable price in a market where few patients are satisfied with the status quo.
You’ll be responsible for creating, socializing, and operationalizing the comprehensive B2B marketing plan targeting health system decision-makers across our corporate website, LinkedIn, HubSpot (Marketing Hub), and Salesforce CRM, ensuring consistent messaging, clear value propositions, and measurable impact.
You will be the architect of our B2B marketing engine in partnership with business development to align target accounts, buyer personas, and account-based marketing efforts. You will independently develop the annual marketing strategy, present it to executive leadership for alignment, and then lead its execution through cross-functional teams and agency partners. This position requires a leader who can translate business objectives into a detailed, actionable plan and manage it from concept to completion, ensuring every initiative drives toward our pipeline, revenue and category-leadership goals.

What You’ll Impact

• Market Leadership in On-Demand Care: Define and continually reinforce Intuitive Health’s leadership position in on-demand medical services delivery through clear, compelling positioning and messaging for health system C-suite executives.
• A Unified Strategic Plan: Deliver a clear, documented, and executive-approved annual B2B marketing plan with quarterly reviews that guide all campaign, content and awareness efforts.
• Executive Alignment & Buy-In: Foster strong relationships with leadership, ensuring the marketing plan is understood, supported, and integrated with business development objectives.
• PR & Awareness: Elevate Intuitive Health’s visibility with health system leaders through PR, industry media, conferences, awards, and thought leadership that showcase our differentiated model and results.
• Operational Excellence: Establish a predictable planning and execution rhythm, enabling teams to work efficiently and effectively toward shared goals.
• Measurable Business Growth: Directly influence key business outcomes, including pipeline growth, qualified meetings for business development, and increased engagement with health system executive decision-makers.

Responsibilities

• Strategic Plan Development: Independently create a comprehensive annual/quarterly B2B marketing plan, defining objectives, strategies, key initiatives, budget allocations, resourcing needs, and success metrics.
• Positioning & Messaging Leadership: Lead development and ongoing refinement of Intuitive Health’s B2B positioning, value propositions, and narrative for health system C-suite executives and their leaders. Translate complex clinical, operational, and financial benefits into clear, compelling stories that resonate with C-suite stakeholders (CFO, COO, CSO, CMO, etc.).
• Executive Socialization & Alignment: Present the draft plan to executives (SVP Marketing, CGO, and others), facilitate feedback sessions to refine the strategy, and secure final approval and alignment across the organization.
• Plan Operationalization: Lead the execution of the finalized plan by delegating to and coordinating with internal teams (content, design, digital) and external partners. Develop clear work-back schedules, governance models, and KPI dashboards to ensure accountability.
• Program Management & Governance: Run the ongoing management of the marketing plan, including a regular cadence for progress reviews, risk and issue tracking, and change control. Conduct post-mortems to capture learnings and refine future planning cycles.
• Campaign, PR & Channel Oversight: Guide the strategic use of key channels—including earned media and our corporate website, LinkedIn, HubSpot, and Salesforce—as levers within the overall plan to achieve desired outcomes. Additionally, identifying and supporting conference/speaking opportunities Intuitive Health leaders at major healthcare industry events.
• Sales Enablement Integration: Ensure the marketing plan includes the creation and delivery of critical sales enablement materials (decks, one-pagers, case studies) that align with the buyer journey and support business development efforts.
• Performance Measurement & Reporting: Define and track KPIs (e.g., pipeline influenced, meetings booked, executive engagement scores, share of voice, PR/media impact, conference engagements) and deliver regular performance reports to leadership, translating data into actionable insights.
• Brand Stewardship: Safeguard brand standards and ensure a consistent, compelling brand message is delivered across all B2B touchpoints. Ensure that all awareness, PR and conference activities reinforce our core positioning as the market leader in on-demand, patient-focused healthcare service delivery.

Skills & Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 8 years of progressive B2B marketing experience, including ownership of annual/quarterly marketing plans and multi-channel campaign portfolios targeting C-suite executives
• Demonstrated success leading cross-functional initiatives without direct reports; proven ability to influence executives, peers, and partner teams
• Strong program/portfolio management skills: governance, work-back schedules, dependency/risk management, change control, and post-mortems
• ABM experience targeting complex buying committees that include c-suite executives; partnership with business development to shape pipeline and deal acceleration
• Hands-on with marketing tech: HubSpot Marketing Hub (automation, segmentation, nurtures, landing pages), Salesforce CRM (campaigns, attribution), and reporting dashboards
• Experience guiding web, LinkedIn (organic/paid), email, and content strategy as levers within an integrated plan
• Proven experience with PR, thought leadership and industry awareness programs
• Excellent writing skills for executive audiences (plans, narratives, one-pagers) and the ability to translate strategy into clear briefs for specialized teams
• Comfort operating as a high-impact individual contributor in a lean environment while orchestrating work across internal teams and agencies