What are the responsibilities and job description for the Staff Performance Marketing Manager position at Intuit?
Intuit is the global leader in financial management software, pioneering the shift to an AI-driven, end-to-end platform that profoundly improves our customers’ financial lives. Intuit’s Global Business Solutions Group offers Done for You solutions powered by a team of AI Agents and Live experts, resulting in more time, better money outcomes, confidence, and efficiency.
We are seeking a Staff Performance Marketing Manager, Integrated Marketing to lead strategic, cross-functional go-to-market (GTM) initiatives for our Small Business platform. This leader will be a key partner in shaping GTM plans, ensuring flawless execution, and driving measurable outcomes that accelerate customer and revenue growth in FY26 and beyond.
Responsibilities
- Partner with cross-functional teams (Product Marketing, Brand, Comms) to co-create and drive GTM strategies that drive adoption of our platform.
- Lead integrated cross-channel initiatives ensuring seamless integration across owned, earned, and paid channels, delivering measurable impact on customer and revenue
- Influence cross-functional priorities with proactive, data-backed perspectives, ensuring strategies ladder into a connected, cohesive GTM plan.
- Leverage AI-driven insights, bold creative activations, and experimentation to personalize and optimize marketing performance.
- Inspire and align executive leaders and cross-functional stakeholders through compelling narratives.
- Model extreme ownership and set the bar for integrated marketing
Qualifications
- 8 years of progressive marketing experience with a proven record of leading cross-functional GTM strategies and execution.
- Possess a deep understanding of the Small Business audience and competitive solutions
- Proven ability to deliver measurable customer and revenue growth outcomes
- Skilled at shaping ambiguous direction into clear cross-channel strategies
- Experience leading multi-channel activations across the funnel, including product merchandising and mobile first experiences.
- Demonstrated deep understanding of digital customer journeys and the role of different channels to drive new customer growth.
- Strong communication and storytelling skills, able to inspire executives and cross-functional audiences.
- Demonstrated success leveraging data, AI, and experimentation to drive strategy and optimize performance.
- BA/BS in Marketing, Business, or related field; MBA or equivalent experience
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
Bay Area California: 158,000 - 213,500
Southern California: 150,500 - 203,500