Staff B2B Web Performance Marketing Manager

Overview

Staff Performance Marketing Manager, Mid-Market Web Marketing

Intuit is the global leader in financial management software. We are pioneers in the shift to cloud computing for consumers, small businesses, and those that serve them. Our ongoing vision involves a dramatic enrichment of how we can revolutionize our customers' financial lives, compelling them never to revert to old practices. Joining our mission demands a proactive mind committed to the continuous growth of small businesses using both our cloud solutions and extensive partnerships.

The QuickBooks Web Marketing team seeks an experienced digital marketer who specializes in the Mid-Market segment and B2B customer acquisition through the disciplines of web marketing, lead gen, demand generation, and account-based marketing (ABM). The successful candidate will assume the role of Staff Performance Marketing Manager, a pivotal figure in deploying flagship marketing strategies that optimize web experiences for mid-market businesses on Quickbooks.com and Intuit.com for the newly launched Intuit Enterprise Suite. This position will be a part of QuickBooks Acquisition & Marketing Services team (Integrated Marketing, Web, Media, Search, Custom Content, Marketing Alliances & Partnerships). You will develop and own the B2B web marketing and merchandising strategies and then help manage the execution of the strategies by working with: Go To Market and Product Marketing Partners, Integrated Marketing Team, Media, Web Analytics, Sales, Web Operations, and MarTech/Engineering teams.

In this role, you will partner with a talented team of growth marketers to develop and execute targeted marketing campaigns and ongoing experimentation efforts designed to engage and convert key accounts and to generate demand and leads in the mid-market sector for Intuit Enterprise Suite. You will need a deep understanding of B2B campaigns, optimizing pipeline / lead gen, and the role of web/digital experiences in optimizing marketing to sales lead flows.

Responsibilities

• Drive the management and prioritization of multiple projects focused on the mid-market segment, ensuring exceptional delivery and impactful results.
• Uphold a rigorous test & learn environment tailored for mid-market dynamics, balancing the urgency of bold, quick decisions with methodical strategic planning.
• Stay proactive in monitoring dashboards and key metrics specific to mid-market performance, initiating detailed analysis when necessary and maintaining regular communication with broader stakeholders.
• Identify opportunities to streamline and improve marketing workflows and processes, including lead management, campaign execution, and data management.
• Partner with Marketing Technology teams to connect and inform web, marketing, and sales tech stacks
• Stay ahead of the curve: Continuously research and evaluate new B2B marketing technologies, trends, and best practices.
• Drive the management and prioritization of multiple projects focused on the mid-market segment, ensuring exceptional delivery and impactful results.
• Uphold a rigorous test & learn environment tailored for mid-market dynamics, balancing the urgency of bold, quick decisions with methodical strategic planning.
• Stay proactive in monitoring dashboards and key metrics specific to mid-market performance, initiating detailed analysis when necessary and maintaining regular communication with broader stakeholders.
• Identify opportunities to streamline and improve marketing workflows and processes, including lead management, campaign execution, and data management.
• Partner with Marketing Technology teams to connect and inform web, marketing, and sales tech stacks.
• Stay ahead of the curve: Continuously research and evaluate new B2B marketing technologies, trends, and best practices.
  
  

Qualifications

• 7 years of web/digital marketing experience with a strong focus on Mid-Market businesses in an outcome-oriented B2B environment.
• Proficiency in leading and developing full funnel web marketing strategies specifically tailored for mid-market enterprises and proven ability to deliver flagship and marquee web experiences.
• Well versed in how the digital experience plays a role in best enhancing pipeline and lead generation efforts.
• Extensive expertise in creating, deploying, and enhancing effective web marketing experiences alongside diverse teams.
• Strong understanding and application of data insights for developing business hypotheses, coupled with experience in A/B testing, conversion optimization, and personalization tailored to mid-market needs.
• Experience with marketing automation platforms in the B2B space and the platforms intersection with web marketing experiences
• Demonstrated ability with tailored web content and content creation for key customer profiles or accounts.
• Technical fluency in AI-based personalization, rapid testing platforms, CDPs, DMPs, CMS platforms, and other tools essential for audience/web segment development.
  
  

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: